Selling is one of the inevitable activities that every organization must involve in if they must succeed, irrespective of the industry where they belong. Many organizational leaders erroneously believe they don't need to sell because they are in service rendering business.

Sales cannot be eradicated from any business activity involving goods and services with another group referred to as the clients, buyers, investors, etc. If your organization must thrive, you will have to learn how to sell.

One classic reason to believe that selling is one of the most potent activities in a business is the level of success that Amazon has attained in the e-commerce industry globally. Every organizational leader must understand what sales are and how to engage the ground-breaking sales quantum leap strategies.

What is Sales?

Sales is a business activity that involves the exchange of products and services that meet the needs of a consumer base, thereby attracting a corresponding cash inflow in line with the extent of value provided by the product or service.

There are vital keys you must note from the definition above; they include exchange, needs, cash inflow, and value. Although sales involve exchanging goods or services for money, it doesn't just happen that way. There's more to sales, as revealed below.

Principles for Quantum Leap in Sales

One of the easiest ways to succeed in any endeavor is to study the principles that govern such an enterprise and implement them. These are some of the principles that can grant you and your team a quantum leap in your sales returns.

· Access your customer's heart

Many people establish businesses to get involved in an economic activity that can generate financial returns, especially small business owners. It is vital to access the need in the heart of your potential customers, even without interacting with them.

You must be observant enough to know what the people in the locality that marks your prospective consumer base are lacking and seriously need. Offering products or services that directly solve your customers' needs will automatically keep you in business for as long as the needs exist.

· Communicate sensitive details

It is not enough to know the needs of your potential customers; you must be able to communicate how well your products and services can meet the needs and the extent of satisfaction they can derive from patronizing your business.

Communication is a critical factor in selling. A good presentation can boost your sales in a twinkle of an eye; at the same time, a bad presentation can ruin the patronage of your products and services.

Organizational leaders should endeavor to lecture and train their subordinates intensively so that they can rightly represent the organization and accurately present the company's products and services.

Your company's website speaks a lot about your business, from the URL to the design, write-ups, pictures, etc. They can make or mar your business; hence, you must ensure that you work with an organization like Upstack in building a top-notch website that keeps every visitor and turns them into customers immediately.

· Establish strategic relationships

In his book - Advanced Selling Strategies, bestselling author Brian Tracy talked about the sales triangle and how the average salesperson treats every item on the triangle. The items on the triangle include the following; rapport, qualification, presenting, and closing.

The average salesperson spends only 10% of the sales process on establishing a cordial relationship with a prospect, 20% on getting to ascertain whether the prospect qualifies to become a client, 30% making a presentation on his products or services after verifying that the prospect is capable of becoming a client through several observations, and 40% doing everything possible to close the sale.

The old strategy treated the triangle with the slim tip facing up and the wide part with two edges downward. Then, in the 1970s, a revolution restructured the sales triangle, turning the slim tip downward and the side with two edges upward while retaining the items in their positions.

In the new sales triangle, a salesman is expected to spend 40% of the sales process establishing a close relationship with the prospect, 30% identifying the prospects needs having been close for a while, 20% presenting solutions to those needs through his products or services, and the last 10% will automatically result in confirming and closing the sale because the real work has been done before closure.

· Tie price to value

Products and services are not just offered to meet the needs of a consumer base; the extent of satisfaction derived from the solution provided for their needs must be critically considered if you must retain them as your clients in the long run.

As the saying goes, "Cheat me once, shame on you; cheat me twice, shame on me."  That means, if you offer an inferior product because of the conviction you provided with your beautiful presentation, it is only a matter of time, the customer will find out, and that is the end of your business relationship.

Therefore, you must not stop at identifying needs and providing solutions to meet those needs, but you must offer valuable products and services with a touch of competence and excellence if your customers must continue to patronize you and refer their family, friends, colleagues, etc.

· Leveraging Technology

Technology has a way of helping you put everything together. The traditional way of selling is gradually fading away; there is a new approach, and that is "Technology". With the internet through social media, you can identify the needs of many prospective clients, build close relationships, make beautiful presentations, offer your product or service, and make good financial returns.

A powerful website with strategic blog posts can generate enough traffic for your organizations, giving you the platform to turn visitors into clients. Social media marketing tools can also help you pull a good sales record, and accounting software, e-commerce AI websites, etc., can also help you boost sales.

Conclusion

We (Upstack) can help you with tech professionals who can develop a powerful website for your business, design management, and accounting software for your company, and help you leverage other aspects that technology covers in helping you experience a quantum leap in sales. It would be helpful if you embrace these sales quantum leap strategies for your business growth and expansion.

Would you embrace the 21st-century advanced sales strategies or stick to the old traditional ways of doing business? It can always be better; that's why Upstack is here for you. Contact us NOW!!!

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