Creating and designing web-ready digital content to support development initiatives or projects.

Evangelizing UX/UI direction and adhering to project guidelines in executing solutions according to business needs.

Collaborating with the design team to ensure designs and deliverables are completed efficiently and on time.

Implemented Lean UX/UI methodologies, emphasizing rapid iteration, prototyping, and concept testing, informed by continuous team feedback and micro-discovery analysis.

Adhered to established design patterns within the design system, streamlining new functionalities and views for efficient DEV Team implementation.

Consistently exceeded sprint objectives by 120-160%, balancing high-quality standards with swift deliverable execution.

Standardized logic and graphical language across various app sections, enhancing user experience consistency.

Consolidated a design system for a market leader in the online insurance and affiliate space with proper documentation for developers to implement the Figma UX/UI structure with high fidelity.

Created UX flows according to user insights gained from current digital footprint's heatmaps and metrics.

Delivered high-quality design proposals on Figma, true to UI good practices and oriented to high conversion, as prototypes responsive for all devices including PC, tablet, mobile.

Delivered brand adaptations such as the HeyDriver animated logo and video content for various applications and applied WCAG accessibility standards to the entire brand color palette.

Supervised the design team to deliver several solutions to clients, executing digital designs to disrupt the status quo.

Delivered brand books and guidelines for design systems on projects, working on visual design and UX solutions.

Liaised closely with stakeholders to explore new solutions and ensure that Figma designs adhere to system guidelines.

Led a team of designers and developers to work on complex solutions, implementing several Design Thinking methodologies.

Iterated new usability solutions to simplify experiences, maintain accessibility to complex information, and translate wireframes to prototypes.

Built the visual identity and guidelines for an innovative graphic design, creating prototypes to showcase solutions.

Launched immersive campaigns on DCO and CTV platforms, adapting visual identities to engaging ads.

Oversaw a team of designers to design and deliver original creative content for DCO and CTV using Jira and Slack.

Adapted to the workings of Google Web Developer in creating and implementing DCO units on the project.

Designed and created fresh and relevant graphics on projects incorporating powerful storytelling, emotional connectivity, and company branding.

Worked on various levels of artistic creativity and interacted with clients to ensure complete satisfaction with final designs.

Adhered to applicable standards, photography tools and techniques, and maintenance of digital solutions.

Overhauled the IMEXHS brand and visual identity with a new design system to handle visual guidelines and applications.

Explored new methods to gauge how users would react to the client's refreshed brand image in Colombia and abroad.

Designed and executed a new brand image to reflect IMEXHS core activities, value proposition, and vision.

Managed and handled different brand and visual identity briefs and solutions on digital channels for clients.

Iterated various digital products and executed digital marketing campaigns, working on SEO and SEM tasks.

Introduced new branding strategies, handled product designs (3D modelling), and implemented multimedia solutions using different tools.

Conceptualized, designed, and developed a new website for PromoNovelty using the latest design techniques.

Liaised closely with stakeholders in China, Taiwan, and Japan to deliver high-quality personalized promotional products.

Oversaw the work of team members, defining content guidelines and providing feedback to enhance performance.