Oana M.

Oana M.

Senior UI/UX Designer

Bucharest, Romania
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About Me

Oana is a Senior User Experience Designer with 15+ years of design experience in the delivery of digital products for various platforms such as web applications, mobile apps, desktop software and integrated advertising campaigns. She merges a pragmatic and customer-centred approach in handling both core business requirements and users’ needs for the delivery of fintech, automotive, telecom, health, logistics and crypto solutions.

Work history

UpStack
UpStack
Senior User Experience Designer
2019 - Present (5 years)
Remote
  • Creating and designing innovative software designs for clients across a broad range of industries.

Token Pay
Token Pay
Senior UX/UI Designer
2018 - 2019 (1 year)
Hong Kong, United States, Romania
  • Applied a user-centered approach for the development of software and mobile applications that bring the benefits of blockchain technology to financial institutions.

  • Conducted user research and developed the UX design of the merchant platform for Token Pay.

  • Brought in new ideas/solutions for the integration of the latest design mechanisms and blockchain technologies into the ecosystem of projects.

Freelance
Freelance
Senior UX/UI Designer
2018 - Present (6 years)
Romania
  • Redesigned and delivered a new user experience for the Xfleet mobile app for drivers.

  • Actively participated in design critiques, captured user feedback, and gave constructive feedback for the implementation of different projects for clients.

  • Established and promoted design guidelines, best practices and standards for the delivery of various projects.

The Group
The Group
Senior UX/UI Designer
2016 - 2018 (2 years)
Romania
  • Defined the user flow, low- and high-fidelity mocks, detailed interaction specs, and prototypes in the development of software solutions for the company and its subsidiaries.

  • Created flows and user experiences from market research for Zile's Noti app that are elegant, simple, and intuitive.

  • Implemented user research techniques and design standards for an ERP integrated media planning software.

Tribal Worldwide Romania
Tribal Worldwide Romania
Senior UX/UI Designer
2015 - 2015
Romania
  • Worked within Tribal Worldwide's established design guidelines for the implementation of UX methodologies within the Agency.

  • Created and maintained specifications on interface guidelines and standards across various products for the company.

  • Trained and mentored junior designers on best-in-class UX methodologies - Card Sorting, User Interviews, and Empathy Maps.

XL Team
XL Team
UX/UI Designer
2014 - 2015 (1 year)
The Netherlands/Romania
  • Created world-class, user-centered designs through user research, business requirement gathering and UX/UI strategies for SafeDrive.

  • Developed UI/UX for a mobile application, for Albert Heijn, for the use iBeacons within its stores

  • Designed various projects as frontend team lead within the company.

Frank Group
Frank Group
Senior Digital Art Directior/UX Designer
2009 - 2014 (5 years)
Romania
  • Provided leadership for the design and execution of a wide variety of digital assets for the Frank Group and developed concepts for online and integrated campaigns.

  • Provided direction to team members in the implementation of the company's guidelines, procedures and protocols on different projects and products.

  • Led UX enhancements on projects; improving the experience and optimizing the delivery of digital products.

Freelance
Freelance
Web Designer/Video Editor
2007 - 2009 (2 years)
Romania
  • Designed compelling and stunning visual experiences on different web design and branding projects.

  • Helped produce and deliver the ROSBK TV Show; from DOPs team management to final cut of the show.

  • Worked closely with producers to perform edits and ensure that videos meet client guidelines.

Elastic Solutions
Web Designer
2004 - 2007 (3 years)
Romania
  • Actively contributed to the UI design of digital solutions/products for Elastic Solutions through a unified design process.

  • Worked on the platform design and launch campaign for AdValvas.be portal, a multi-domain directory and email client.

  • Contributed to the website, branding and information architecture for Videofil.ro, an internet movie database

Extreme Media
Video Editor/Graphic Designer
2003 - 2005 (2 years)
Romania
  • Edited Top Sport TV Show for Extreme Media; using best practices and identifying unique stories to engage audiences.

  • Developed design concepts and implemented designs for infographics, banners, logos, and other types of digital content within Extreme Media.

  • Provided assistance to videographers during production shoots.

Portfolio

UX/UI Designer - Token Pay Merchant Platform
UX/UI Designer - Token Pay Merchant Platform

TokenPay Merchant is a solution that enables online crypto transactions for E-commerce websites and applications. The enterprise-grade payments platform facilitates the acceptance of cryptocurrencies. Completed and redesigned the project; redesigning almost all user flows in compliance with core business needs and technology requirements and redesigned the existing user interface elements. Wrote user stories and user test cases for implementation.

UX/UI Designer - Xfleet Mobile App
UX/UI Designer - Xfleet Mobile App

Xfleet is a Transport Management Platform. The challenge was to redesign the existing driver app for Android and iOS. Worked on the complete redesign of the app; leading user research for the redesign of user flows to make faster deliveries, reduce friction and cognitive load. Offered expertise in making the experience on the app more linear - with a focus on the task lists and made the experience linear in order to reduce confusion and learning curve. The app is currently in beta mode.

UX/UI Designer - Zile is Nopti
UX/UI Designer - Zile is Nopti

Worked on the design of a mobile app for discovering new places and events. The app works as a simple, smart and fast help to users. Each location of interest can be contacted directly from the application and it has a feature that allows users to save events on the phone's calendar. Identified the main pain points on the projects and provided solutions, conducted user research, market research, developed user journeys, information architecture, wireframes, interaction designs, prototypes, and detailed UI designs. Oversaw user testing of the app before it was launched.

Education

Education
BA - Photography-Video and Digital Image Processing
National University of Arts, Bucharest
1999 - 2003 (4 years)
Education
Computer Science
Spiru Haret High School
1994 - 1998 (4 years)