Andreea is an experienced Art Director who isn’t afraid to dig into all aspects of projects, inclusive of art direction, design and project management - encouraging, leading and driving the artistic vision and development of high-quality products. She is highly varied in style and has in-depth knowledge of graphic design, styles and layout techniques; producing different solutions to address varying client needs.
Oversee the design process from initial research through final production details; determining the photographs, art pieces, or other design elements to use on solutions.
Evaluate and handle art production pipelines and workflows for MullenLowe; developing the overall look/style of publications, advertising campaigns, and commercials.
Act as a strategic and conceptual leader on projects; setting creative directions, supervising the design team, reviewing and approving designs, artwork, photography, and graphics.
Designed and developed solutions and designs on projects with the creative copywriter; working in cross-discipline teams and offering ideas that are on-strategy and reflect H&O's identity.
Led design/motion work projects, crafted pitch decks, lock-up concepts, and mood visuals; collaborating with designers, animators, and developers to create visual assets for clients of H&O.
Actively contributed to H&O's design culture; delivering fresh and bold ideas and adhering to specific digital requirements on projects.
Communicated design decisions and concepts to multiple stakeholders; working closely with teams in the strategy, copywriting, design, software and project management departments.
Crafted beautiful design solutions that adhered to Kinecto's design language; implementing online advertising campaigns, pay-per-click advertising campaigns, and social media concepts.
Built upon existing design guidelines, patterns and libraries for key visuals, landing pages, websites, newsletters, banners, Facebook posts, Ads, carousels, covers, apps, games, gifs and animations.
Assisted with the design direction for multiple campaigns and advertising executions; liaising with a copywriter to generate concepts and creative ideas based on briefs.
Worked closely with web developers, account management, media, and analytics; identifying opportunities for improvements to advancements in design technology, methods, and tools.
Followed projects through all stages of production and deployment; implementing and adhering to Frank Group's design guidelines and brand identity.
Produced solutions for the development of graphics for product illustrations and corporate visual identity (logo design, business card design, stamp design).
Worked on graphic formats for web design tasks (website design, banner design, newsletter design).
Conceptualized and executed design formats for print (poster design, ticket design, DVD cover design) before printing or publishing.
Worked on banners, ads, newsletters, logos, websites, concert tickets, event posters, brochures, and business cards.
Refined and executed all aspects of design concepts for print, digital and online environments; adhering to style standards on fonts, colours and images.
Designed and developed storyboards and graphic concepts, conceived functional design solutions, site grids and interface demos, and implemented all creative deliverables for clients.
