Cristina is a multifaceted designer that is passionate about branding design, UI, and UX, with expertise in creating end-to-end solutions to benefit customers from large enterprises through to small businesses. She has the ability to effectively communicate and collaborate with engineers, identifying the optimum solution that ensures consistency between design and coding.
Create and design web-ready digital content to support development initiatives or marketing projects.
Direct creative concepts and adhere to project guidelines to execute campaigns according to business needs.
Collaborate with the creative team to ensure designs and deliverables are being completed efficiently and on-time.
Led a project team of designers and developers to translate prototypes and wireframes into effective designs for global companies such as Pepsi, Dove, Pilsner Urquell, and others.
Managed creative production and created the layouts for UniCredit Bank website projects using multiple design tools.
Partnered closely with developers to integrate the new graphic concepts and interfaces, sticking to timelines and project hours required to complete jobs.
Prepared layouts, presentations, and graphics on all accounts for a digital advertising agency which delivered strategy, creation and implementation for all screens and media.
Coordinated with various stylists and editors for projects on brands such as L'Oreal, Vichy, MURMUR, La Roche Posay, DentStore, and more.
Produced creative design and spearheaded all layouts for the new MURMUR website, an international ready-to-wear brand.
Created logos, branding, campaigns banners, and production materials for multiple local brands such as J'ai Bristrot, Partizan, Munteanu, Aestetica SkinClinic, among others.
Took part in the creation of concepts and ideas in the early stages of new product development for client projects, including Hubgets, Coldwell Banker, Smart Energy Group.
Worked on UX-related issues and identified key success factors for each client.
MURMUR is an international ready-to-wear brand launched in 2011 by Andreea Badala. The brand focuses on reconnecting women to their femininity and sensuality and on celebrating the joy of being a woman through clothing. Spearheaded all design elements and layouts for their new website. Closely collaborated with the design and developments teams to develop, test, and integrate the new graphic concept and website interface.
Academia Mintilor Creative is the financial and entrepreneurial education program of UniCredit Bank, which started three years ago and has already had 11 editions in Cluj, Bucharest, Timisoara, and Iasi, now online. My main role was the creation of the layouts for their website. Presented prototypes and concept designs using multiple design tools, and collaborated closely with the marketing and development teams to deliver the project on time and on budget.
AMC GRANTS FOR BUSINESS DIGITALIZATION is a project competition for small and medium entrepreneurs, from all over the country, that need to make a change to their business through digitalization. Developed and successfully launched their website for projects voting, creating responsive wireframes, and user-friendly design. Partnered closely with developers to integrate the new graphic concepts and interfaces.
