Juan P.

Juan P.

Senior UI/UX Designer

Bogotá, Colombia
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About Me

Juan is an expert UI/UX Designer strategizing and executing solutions to shape how end-users engage with different software applications - iterating small details to big-picture feature concepts. He is familiar with modern design systems and UI components, ideation, prototyping, creating user flows, journey maps, wireframes and high fidelity mockups in delivering detailed UIs and visual design specifications on projects.

Work history

UpStack
UpStack
Senior UI/UX Designer
2022 - Present (2 years)
Remote
  • Create and design web-ready digital content to support development initiatives or projects.

  • Evangelize UX/UI direction and adhere to project guidelines in executing solutions according to business needs.

  • Collaborate with the design team to ensure designs and deliverables are completed efficiently and on time.

Moss Corporation (via UpStack)
Moss Corporation (via UpStack)
Senior UI/UX Designer
2022 - 2023 (1 year)
Remote
  • Consolidated a Design System with the team for a market leader in the online insurance and affiliate space, with proper documentation for developers to implement the Figma UX/UI structure with high fidelity.

  • Created UX flows according to user insights gained from current digital footprint's heat maps and metrics. Delivered high-quality design proposals on Figma, true to UI good practices and oriented to high conversion. These prototypes were responsive for all devices including PC, Tablet, Mobile.

  • Delivered brand adaptations such as the HeyDriver animated logo and video content for various applications. Applied WCAG accessibility standards to the entire brand color palette.

Globant
Globant
Senior Visual Designer
2021 - 2022 (1 year)
Bogotá D.C, Colombia
  • Supervise the design team to deliver several solutions to clients - executing digital designs to disrupt the status quo.

  • Delivered brand books and guidelines for design systems on projects - working on visual design and UX solutions.

  • Liaise closely with stakeholders to explore new solutions and ensure that Figma designs adhere to system guidelines.

Inmov
Inmov
Lead UX/UI Designer
2020 - 2021 (1 year)
Texas, United States of America
  • Led a team of designers and developers to work on complex solutions - implementing several design thinking methodologies.

  • Iterated new usability solutions to simplify experiences, maintain accessibility to complex information and translate wireframes to prototypes.

  • Built the visual identity and guidelines for an innovative graphic design - creating prototypes to showcase solutions.

Innovid
Innovid
Digital Content Strategist
2020 - 2021 (1 year)
New York, United States of America
  • Provided expertise for launching immersive campaigns on DCO and CTV platforms - adapting visual identities to engaging ads.

  • Oversaw a team of designers to design and deliver original creative content for DCO and CTV using Jira and Slack.

  • Adapted to the workings of Google Web Developer in creating and implementing DCO units on the project.

Workana
Workana
Freelance Digital Designer
2019 - 2021 (2 years)
Bogotá D.C., Colombia
  • Design and create fresh and relevant graphics on projects incorporating powerful storytelling, emotional connectivity and company branding.

  • Work on various levels of artistic creativity and interact with clients to ensure complete satisfaction with final designs.

  • Adhere to applicable standards, photography tools and techniques and maintenance of digital solutions.

IMEXHS
IMEXHS
Lead Designer
2018 - 2020 (2 years)
Sydney, Australia
  • Overhauled the IMEXHS brand and visual identity with a new design system to handle visual guidelines and applications.

  • Explored new methods to gauge how users would react to the client's refreshed brand image in Colombia and abroad.

  • Designed and executed a new brand image to reflect IMEXHS' core activities, value proposition and vision.

Servodesign
Servodesign
Design Lead
2015 - 2019 (4 years)
Bogotá D.C., Colombia
  • Managed and handled different brand and visual identity briefs and solutions on digital channels for clients.

  • Iterated various digital products and executed digital marketing campaigns - working on SEO and SEM tasks.

  • Introduced new branding strategies, handled product designs (3D modelling) and implemented multi-media solutions using different tools.

PromoNovelty SAS
PromoNovelty SAS
Creative Director
2013 - 2015 (2 years)
Colombia
  • Conceptualized, designed and developed a new website for PromoNovelty using the latest design techniques.

  • Liaised closely with stakeholders in China, Taiwan and Japan to deliver high-quality personalized promotional products.

  • Oversaw the work of team members - defining content guidelines, providing feeback to enhance performance.

Portfolio

Lead UI/UX Designer - IMEXHS
Lead UI/UX Designer - IMEXHS

IMEXHS provides advanced technologies for hospitals and clinics that are scalable, adaptable and accessible with seamless interoperability and enhanced data integrity. Led the design team to execute a new brand and visual identity for IMEXHS - implementing design methodologies and a new brand image on the corporate website.

Lead UI/UX Designer - Inmov
Lead UI/UX Designer - Inmov

Worked with a team of multidisciplinary designers and developers to translate complex design requirements into holistic design solutions - implementing end-to-end design thinking methodologies to deliver creative proposals on projects. Translated wireframes into prototypes to showcase INMOV development capabilities to clients.

Lead Visual Designer - Itau (New Digital Bank for Chile and Brazil)
Lead Visual Designer - Itau (New Digital Bank for Chile and Brazil)

Led processes to design and develop digital solutions for Itau Bank's digital banking platform - innovating and building new solutions to match industry standards. Delivered a new design system for the project, refined wireframes, and experimented with brand assets per Itau's design system guidelines.

Education

BSc. Design and Visual Communication
BSc. Design and Visual Communication
Universidad de Los Andes
2011 - 2015 (4 years)
Industrial and Product Design
Industrial and Product Design
Pontificia Universidad Javeriana
2007 - 2009 (2 years)