Oana M.

Oana M.

Bucharest, Romania
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About Me

Oana is a Senior User Experience Designer with 15+ years of design experience in the delivery of digital products for various platforms such as web applications, mobile apps, desktop software and integrated advertising campaigns. She merges a pragmatic and customer-centred approach in handling both core business requirements and users’ needs for the delivery of fintech, automotive, telecom, health, logistics and crypto solutions.

AI, ML & LLM

QA & Testing

Workflow

Other

Work history

UpStack
UpStack
Senior User Experience Designer
2019 - Present (6 years)
Remote
  • Creating and designing innovative software designs for clients across a broad range of industries.

Token Pay
Token Pay
Senior UX/UI Designer
2018 - 2019 (1 year)
Hong Kong, United States, Romania
  • Applied a user-centered approach for the development of software and mobile applications that bring the benefits of blockchain technology to financial institutions.

  • Conducted user research and developed the UX design of the merchant platform for Token Pay.

  • Brought in new ideas/solutions for the integration of the latest design mechanisms and blockchain technologies into the ecosystem of projects.

Freelance
Freelance
Senior UX/UI Designer
2018 - Present (7 years)
Romania
  • Redesigned and delivered a new user experience for the Xfleet mobile app for drivers.

  • Actively participated in design critiques, captured user feedback, and gave constructive feedback for the implementation of different projects for clients.

  • Established and promoted design guidelines, best practices and standards for the delivery of various projects.

The Group
The Group
Senior UX/UI Designer
2016 - 2018 (2 years)
Romania
  • Defined the user flow, low- and high-fidelity mocks, detailed interaction specs, and prototypes in the development of software solutions for the company and its subsidiaries.

  • Created flows and user experiences from market research for Zile's Noti app that are elegant, simple, and intuitive.

  • Implemented user research techniques and design standards for an ERP integrated media planning software.

Tribal Worldwide Romania
Tribal Worldwide Romania
Senior UX/UI Designer
2015 - 2015
Romania
  • Worked within Tribal Worldwide's established design guidelines for the implementation of UX methodologies within the Agency.

  • Created and maintained specifications on interface guidelines and standards across various products for the company.

  • Trained and mentored junior designers on best-in-class UX methodologies - Card Sorting, User Interviews, and Empathy Maps.

XL Team
XL Team
UX/UI Designer
2014 - 2015 (1 year)
The Netherlands/Romania
  • Created world-class, user-centered designs through user research, business requirement gathering and UX/UI strategies for SafeDrive.

  • Developed UI/UX for a mobile application, for Albert Heijn, for the use iBeacons within its stores

  • Designed various projects as frontend team lead within the company.

Frank Group
Frank Group
Senior Digital Art Directior/UX Designer
2009 - 2014 (5 years)
Romania
  • Provided leadership for the design and execution of a wide variety of digital assets for the Frank Group and developed concepts for online and integrated campaigns.

  • Provided direction to team members in the implementation of the company's guidelines, procedures and protocols on different projects and products.

  • Led UX enhancements on projects; improving the experience and optimizing the delivery of digital products.

Freelance
Freelance
Web Designer/Video Editor
2007 - 2009 (2 years)
Romania
  • Designed compelling and stunning visual experiences on different web design and branding projects.

  • Helped produce and deliver the ROSBK TV Show; from DOPs team management to final cut of the show.

  • Worked closely with producers to perform edits and ensure that videos meet client guidelines.

Elastic Solutions
Web Designer
2004 - 2007 (3 years)
Romania
  • Actively contributed to the UI design of digital solutions/products for Elastic Solutions through a unified design process.

  • Worked on the platform design and launch campaign for AdValvas.be portal, a multi-domain directory and email client.

  • Contributed to the website, branding and information architecture for Videofil.ro, an internet movie database

Extreme Media
Video Editor/Graphic Designer
2003 - 2005 (2 years)
Romania
  • Edited Top Sport TV Show for Extreme Media; using best practices and identifying unique stories to engage audiences.

  • Developed design concepts and implemented designs for infographics, banners, logos, and other types of digital content within Extreme Media.

  • Provided assistance to videographers during production shoots.

Showcase

UX/UI Designer - Token Pay Merchant Platform
UX/UI Designer - Token Pay Merchant Platform
  • TokenPay Merchant is an enterprise-grade crypto payments platform for e-commerce websites.

  • The platform redesigns user flows to align with core business needs and technology requirements.

  • User stories and test cases were written for implementation.

UX/UI Designer - Xfleet Mobile App
UX/UI Designer - Xfleet Mobile App
  • Xfleet is a Transport Management Platform.

  • The redesign focused on optimizing the driver app for Android and iOS.

  • User research was conducted to improve user flows and reduce friction.

UX/UI Designer - Zile is Nopti
UX/UI Designer - Zile is Nopti
  • Designed a mobile app for discovering new places and events.

  • The app focuses on providing a simple, smart, and fast user experience.

  • Implemented features like direct location contact and calendar event saving.

Education

Education
BA - Photography-Video and Digital Image Processing
National University of Arts, Bucharest
1999 - 2003 (4 years)
Education
Computer Science
Spiru Haret High School
1994 - 1998 (4 years)