Rafael V.

Rafael V.

Digital Marketing Specialist

Veracruz, Mexico
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About Me

Rafael is a Digital Specialist with a strong design background and 10+ years of marketing experience. His expertise spans Google Ad displays (videos/unboxings), Amazon display Ads, campaigns, budget setting and analytical reviews. He can analyze data across multiple channels and drive conversion and traffic to achieve client objectives. He is an expert at getting stories to the right people at the right time and seeing digital trades from strategy through implementation.

Digital Marketing 7 years Branding & Identity 13 years Adobe Photoshop 12 years Adobe Premiere 9 years Adobe Illustrator 12 years Adobe After Effects 8 years Adobe InDesign 12 years Sketchup 5 years Google Analytics 7 years Google Ads 5 years Hootsuite 6 years Mailchimp API 9 years

Work history

UpStack
UpStack
Digital Marketing Specialist
2021 - Present (3 years)
Remote

  • Develop and execute digital marketing campaigns to help clients achieve acquisition and retention goals.

  • Develop strategies to improve audience targeting on projects.

  • Define, report on, and optimize key metrics across different solutions.

Digital MarketingAdobe PhotoshopAdobe PremiereAdobe IllustratorGoogle AnalyticsHootsuite
Design Pickle
Design Pickle
Creative Team Lead
2019 - 2021 (2 years)
Arizona, United States of America

  • Provide strategic creative direction to different teams to deliver best-in-class creative solutions - ensuring quality and brand alignment.

  • Managed the expectations of 40+ customer accounts - ensuring their growth with insight-backed ideas across industry verticals.

  • Set the creative strategy to evaluate deployment processes for campaign deliverables on projects.

Adobe PhotoshopAdobe IllustratorAdobe InDesign
Freelance
Freelance
Marketing Consultant
2017 - 2021 (4 years)
Remote

  • Planned and executed digital marketing campaigns for Amazon, Johnson & Johnson, 3M, Unilever, Didi Pay, Rappi, Scotiabank, Santander, and HSBC.

  • Handled monitoring and daily adjustments of paid advertising campaigns for Google Ads and other programmatic display ads to maintain target KPIs.

  • Devised and implemented strategies to improve conversion rates for lead generation on different social media platforms.

Adobe PhotoshopAdobe IllustratorAdobe InDesignAdobe After EffectsAdobe PremiereMailchimp APIHootsuiteGoogle AdsGoogle Analytics
PartsBase Inc
PartsBase Inc
Marketing Consultant
2017 - 2018 (1 year)
Florida, United States of America

  • Created concepts and executed the artwork for corporate booths used in PB Expo 2018, with complimentary digital and print media.

  • Created and implemented a design style guide for PartBases's partner brand, Frontrunner Technologies.

  • Created engaging corporate video solutions and executed relevant creative assets for email blast campaigns for brand awareness.

Adobe PhotoshopAdobe IllustratorAdobe InDesignAdobe After EffectsAdobe PremiereMailchimp API
Cahue Architecture
Cahue Architecture
Digital Marketing Specialist
2013 - 2018 (5 years)
Veracruz, Mexico

  • Actively participated in brand strategy implementation processes for nationwide Mercedes-Benz and BMW campaigns on digital and print media.

  • Collaborated on 360° campaign tasks - handling budgets, working on market research strategies and analyzing campaign performance.

  • Created and implemented 3D models and complementary print media assets for promotional booths used in real-estate conventions.

Adobe PremiereAdobe After EffectsAdobe PhotoshopSketchupAdobe IllustratorAdobe InDesignMailchimp APIHootsuite
Directorios Prácticos
Directorios Prácticos
Junior Designer
2010 - 2013 (3 years)
Mexico

  • Provided art direction and produced visual content for social media campaigns on Facebook, Instagram, and Twitter.

  • Liaised with the director and clients to complete production processes for video assets on national and international campaigns.

  • Concepted and designed promotional sets for brands like McDonald's, Burger King, and Nissan.

Adobe PremiereAdobe After EffectsAdobe PhotoshopAdobe IllustratorAdobe InDesignMailchimp API

Portfolio

Digital Marketing Specialist - Partsbase Inc
Digital Marketing Specialist - Partsbase Inc

Developed a user platform and launched an IT service for their current customers. Coordinated the efforts of different teams on campaigns to reflect the identity of PartsBase. Created a content schedule, production schedule and run some Google Ad campaigns. Launched both services using content creation and organic reach solutions.

Digital Marketing Specialist - Amazon MX
Digital Marketing Specialist - Amazon MX

Participated in planning and launching campaigns that required content creation, paid advertising, event marketing, analytics, email marketing, and display ads. Reviewed creative assets for quality and consistency and monitored the performance of ads. The campaign improved brand awareness, customer impressions and ROI for the customer.

Digital Marketing Consultant - Unilever's Foodies Con 2021
Digital Marketing Consultant - Unilever's Foodies Con 2021

The Unilever Foodies Convention is an event organized by Unilever Food Solutions to celebrate people working in the food industry. The convention was live-streamed on February 18th and 19th 2021. Planned and developed some of the ads and monitored the performance of digital campaigns.

Education

Bachelor's Degree in Graphic Design
Bachelor's Degree in Graphic Design
Universidad Cristóbal Colón
2002 - 2006 (4 years)