Paula K.

Paula K.

Senior UI/UX Designer

Mexico
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About Me

Paula is a Senior UI/UX Designer with 7+ years of expertise - wowing customers with industry-leading design solutions and championing user-centered design approaches on projects. She has experience in visual, product, and interaction designs - delivering solutions for AI, healthcare, aerospace, banking, supply chain, and entertainment projects. She works closely on teams to translate user requirements into highly usable and successful product solutions.

Work history

UpStack
UpStack
Senior UI/UX Designer
2021 - Present (3 years)
Remote
  • Creating and developing innovative design solutions for clients across a broad range of industries.

  • Participate in scrums consisting of cross-functional teams, both software and hardware.

  • Ensure that features are being delivered efficiently and on-time.

Johnson and Johnson
Johnson and Johnson
Lead Interaction Designer
2020 - Present (4 years)
Remote
  • Building an intuitive sales dashboard for J&J, with wireframes detailing user journeys and turn them into high- fidelity mock-ups.

  • Designed an interactive prototype for Sales Reps and utilized feedback from them to enhance the platform's user experience.

  • Handled visual QA sessions on live environments for consistency and validated designs through A/B testing with users.

Banks.com
Banks.com
Senior Interaction / Visual Designer
2020 - 2020
Remote
  • Redesigned legacy screens on the project with an enhanced UX and a mobile-first approach - handling all UI decisions and new colour palette selections.

  • Produced sketches, wireframes and mock-ups from created flows and delivered interactive prototypes for review.

  • Designed and delivered custom artwork for the solution - with an Atomic Design System built in Figma.

Booz Allen Hamilton
Booz Allen Hamilton
Senior Visual / Interaction Designer
2019 - 2020 (1 year)
Remote
  • Worked on an artificial intelligence marketplace solution - liaising with different teams to understand user flows, tech stack and time restrictions for the project.

  • Designed UI solutions for AI demos working closely with data scientists and the UX team to create user flows and wireframes.

  • Employed WCAG/508 accessibility standards for the solution and adopted a visual style for products on the marketplace.

PartsBase
PartsBase
Interaction Designer
2017 - 2018 (1 year)
Remote
  • Designed and implemented a new UI style on the project and created sketches, wireframes and mock-ups for the solution.

  • Worked on an aerospace eCommerce platform - revamping old screens and enhancing layout and interaction challenges on the solution.

  • Developed and implemented a new style guide for other designers to use without losing consistency on the project.

Biis Logistics
Biis Logistics
UI/UX Designer
2017 - 2018 (1 year)
Mexico
  • Led tasks and handled UI decisions and prototyping for mobile apps -creating a streamlined visual style to stimulate and keep users engaged.

  • Conducted user tests and collaborated with drivers using the app to improve user experience on the solution.

  • Balanced all aspects of designs and created sketches, wireframes and mock-ups from established flows for BIIS.

Netlogistik
Netlogistik
Interaction Designer
2016 - 2017 (1 year)
Mexico
  • Shaped how solutions work for users by redesigning the UI of old apps with new designs that match new brand directions.

  • Iterated new UX solutions for clients using design requirements and usability test results from one-on-one and group tests.

  • Provided thought leadership on quick sketching for clear user flows and design sprint workshops to fast-track prototypes in 3 days.

La Cabina
La Cabina
Visual / Interaction Designer
2014 - 2017 (3 years)
Mexico
  • Handled the complete brand redesign of La Cabina's solution - utilizing the latest theories and tools to deliver world-class designs.

  • Articulated and implemented new design choices and considerations on La Cabina’s physical and digital outlets.

  • Designed and implemented the UI for all interactive screen in cabins and oversaw user tests to make usage more intuitive.

Portfolio

Senior Visual/Interaction Designer - Banks.com
Senior Visual/Interaction Designer - Banks.com

Worked on an exciting project with a requirement of a total redesign of the website. Collaborated with the owners and dev team to find a look and feel that best suits their friendly approach - taking all perceived complexity out of banking for users. Produced mobile-first designs on the project and delivered illustrations custom-made for the client.

Senior Interaction/Visual Designer - Profolio X
Senior Interaction/Visual Designer - Profolio X

Profolio X provides users with a fun and easy way to engage in fantasy sports and stock exchange. Worked with the client to overhaul the old landing page with a new solution - that is modern with a minimalist twist. Maintained their neutral colour palette, added splashes of colour to draw attention and kept the composition dynamic.

Senior Interaction/Visual Designer - Modzy by Booz Allen Hamilton
Senior Interaction/Visual Designer - Modzy by Booz Allen Hamilton

Worked as part of the core team that built the first of its kind AI marketplace solution from the ground up. Liaised with the dev team, product manager and client to reach a consensus on the business and user goals for the project. Shaped the overall UX, look and feel, and behaviour of the product. Collaborated with data scientists to understand the expected outcome, inputs and outputs of the AI models to build and deliver consistent interfaces for the AI demos.

Education

UX Certificate
UX Certificate
Nielsen Norman Group
2021 - Present (3 years)
UXD: User Experience for Digital Products
UXD: User Experience for Digital Products
CENTRO diseño | cine | televisión
2016 - 2016
Degree in Graphic Design
Degree in Graphic Design
Universidad Cristóbal Colón
2002 - 2006 (4 years)
Graphic Design
Graphic Design
Universidad de las Américas Puebla
2001 - 2002 (1 year)