Ralph is a Senior Product Designer with 8 years of experience in building user-oriented research-based interfaces that enable people to achieve their goals. He specializes in designing to translate the brand personality, from components to complex flows, delivering property-based components that remove uncertainty and speed up front-end development.
Create and design web-ready digital content to support development initiatives or projects.
Evangelize UX/UI direction and adhere to project guidelines in executing solutions according to business needs.
Collaborate with the design team to ensure designs and deliverables are completed efficiently and on time
Built Accrue's Design System and design-related workflows with the Product Manager and the Engineering team.
Efforts resulted in products released more often and with better quality.
Set design requirements based on briefs from internal teams and external stakeholders.
Assisted the creation of a new set of analytics tools and a community channel, all based on user research.
Gathered user needs through user interviews, observation and surveys. Partnered with product manager and engineers from initial concept to implementation and refinement.
Conducted user testing session using prototypes and assisted implementation.
Created advanced features and improved the user experience for PhotoDay products. PhotoDay transforms the entire workflow for volume photographers while making school and sports photography convenient and compelling for today’s parents.
Closely collaborated with teams to define problems, establish vision, and discover new sources of revenue.
Built wireframes and prototypes to convey clear project vision.
Worked for an Orlando-based agency to implement digital solutions that drove growth and customer engagement.
Collaborated with cross-functional teams from requirements phase through production delivery.
Developed new internal and external processes for user-centered design.
Enterprise pricing is a complex matter. My challenge at Accrue was finding a solution that translates the science behind pricing. Hired by the founder, I was able to help the company create a consistent, robust, and scalable Design foundation. Working closely with Engineering and running discovery sessions with users, I helped build Design Principles, Design Systems, and UX patterns, which guided interface design and was an essential part of speeding up Engineering work. According to its founder, the product's maturity and consistency were critical aspects of helping the company land its first customers in weeks.
Before PhotoDay, volume photography involved massive amounts of paper, lost time, and unsatisfied customers. PhotoDay is changing this landscape by simplifying and optimizing workflows for thousands of studios. I was hired to help the company add a marketing layer to its solution, so studios could increase their revenue and better serve customers with custom solutions. Most of my work involved user testing with prototypes and creating new patterns specially designed for mobile usage. The release was followed with much excitement and excellent adoption rates.
Knoetic started as a community for CPOs and gained tremendous insight into this problem space. Its founding Product Manager hired me to help build a whole new analytics tool on top of the existing solution. Several discovery sessions later, we built the first solution and constantly iterated on it through prototyping. The release was a massive success. The company is doing really well, having raised a $36M Series B (EQT/Menlo/Accel) investment.
