Creator - Isolate Violence
While social distancing is massively helping the overburdened healthcare system, another dangerous virus is spreading in people’s homes. Domestic violence has registered a surge as those with an inclination towards abuse are spending more time in uninterrupted contact with their victims. Sometimes in the same room, as more than 55% of Romanians live in overcrowded homes. I created the concept based on the similarities of COVID-19 evolution and domestic violence in the time of lockdown. Managed to launch the entire project in one week, while leading a team of 2 designers, 2 copywriters, 2 developers, and one video postproduction company while in lockdown. The project brought international attention to the association and raised worldwide awareness about the increasing domestic violence in times of lockdown. The project was launched, in 48 hours it went viral, appearing in many online publications. It is nominated among 2020's great ads for good. Technologies used: Adobe XD, Illustrator, Photoshop, Premiere, AfterEffects.
Art Director - Engie Romania Digital Brand Identity
Led the design team of 4 to create the concept and design for Engie's digital brand identity. Managed to improve ENGIE Romania's image by creating a standard for its digital environment. Managed to create e complex ecosystem, from the simples button to complex digital app, website, landing pages, clients and admin dashboard, and social media presence. Produced a fresh and engaging concept and design for the company. Technologies used: Adobe XD, Sketch, Illustrator, Photoshop, Premiere, AfterEffects.
The project was a 360 communication campaign, started in 2017, and that is still active. Telekom Romania redefined the way telecommunication companies advertise and became a model for Telekom Europe. With this campaign, Telekom became the most effective client at Romania's Effie Awards 2018. Created the design concept and iterations for a two years-long campaign across all media formats. Developed a totally different image for the Telekom brand, one that created engagement and increased consumer trust in the brand. The campaign included over 20 TV commercials and countless digital executions, landing pages, and digital activations. Technologies used: Adobe XD, Illustrator, Photoshop, Premiere, AfterEffects.
Art Director - Samsung A bedtime insta-story
The Samsung project involved creating bedtime Instagram stories for kids. Using illustrators, they'll recreate the look and feel of children's books in Instagram stories that parents can read for their kids who won't go to sleep. We'll also use voice actors for parents who want to watch along with their kids. Also worked on creating animations and motion graphics for instastories. Technologies used: Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop.
UI/UX Designer - Qiddiya - a world within a city
As PIF promises, Qiddiya will be a city of high expectations. One to discover, enjoy, explore. One city that gives you all the experiences you want, without the need to travel the world for them. Worked on multiple screens and landing pages for this project. Technologies used: Adobe Premiere Pro, Adobe After Effects, Adobe Illustrator, Adobe Photoshop.