Amrit S.

Amrit S.

New Zealand, New Zealand
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About Me

Data Analyst with 9+ years of hands-on experience in digital marketing, customer engagement, and data-driven campaign optimization across retail, financial services, and professional services. Proven expertise in campaign analysis using customer-level data, GA4 analytics, and dashboard creation that drives measurable business impact. Expert in translating complex marketing data into compelling insights and creating automated presentation solutions for CMOs and marketing leadership teams. Transform marketing performance through advanced analytics, automated reporting solutions, and data-driven strategies that optimize customer engagement and drive commercial growth.

AI, ML & LLM

BERT Neural Networks MLFlow XGBoost Pytorch

Backend

Python

Database

SQL DBT

DevOps

AWS Azure

QA & Testing

A/B Testing

Other

Agile Delivery Databricks Facebook Ads Manager ETL Delta Lake spacy Social Media Analytics Cross-functional Collaboration Stakeholder management Data Quality Model Validation Ensemble Methods Advanced DAX Scikit Learn Google Analytics Customer Segmentation Personalization Tableau Power BI Excel LightGBM NLP Sentiment Analysis Predictive Analytics Customer Lifetime Value Churn Analysis quarto Pyspark

Work history

Self-employed
Data Analytics Consultant
2020 - 2025 (5 years)
Remote

  • Led enterprise analytics transformations across multiple organizations.

  • Specialized in commercial insights and strategic decision support.

  • Built enterprise data function from scratch across Sales, Marketing, and Finance departments, establishing data-driven decision making as organizational foundation serving business users

GA4 Google AnalyticsFacebook Ads Manager Power BI Azure Databricks NLPBERT
Edelweiss Financial Services
Assistant Manager - Analytics Team
2019 - 2019
Remote

  • Established enterprise data intelligence capability for multi-billion-dollar financial services organization.

  • Led 2-person team building comprehensive Credit Risk, Loan Delinquency, and Collections dashboards supporting Chief Risk Officer decision-making.

  • Developed ensemble-method credit default prediction system using LightGBM, XGBoost, and Neural Networks, achieving 0.91 AUC-ROC performance and preventing losses through early risk identification.

LightGBMXGBoostNeural Networks
CRG Solutions
Senior Data Analyst
2015 - 2019 (4 years)
Remote

  • Delivered strategic analytics solutions for Fortune 500 clients across multiple industries.

  • Client Portfolio: Deloitte, Tata Tinplate, GINI & JONY, LG Electronics

  • No specific responsibilities mentioned other than client portfolio.

Tech24
Professional Services
1 - 1
Remote

  • Led complete modernization of manual reporting systems into centralized Power BI platform, improving strategic decision-making capabilities.

  • Reduced processing time by 40% through optimized ETL pipelines and automated data quality monitoring.

  • Collaborated directly with executive leadership to define strategic KPIs and reporting requirements aligned with business priorities.

Power BI ETL
GBR Tek
Professional Services
1 - 1
Remote

  • Established analytics capability from ground up, leading team of 5 data analysts and engineers achieving 30% operational efficiency improvement.

  • Developed comprehensive training programs and documentation standards, ensuring sustainable analytics practices.

  • Ensured sustainable analytics practices and organizational capability development.

TVS Credit Services Ltd
Credit Analytics Transformation
1 - 1
Remote

  • Established comprehensive data intelligence function supporting loan origination, disbursement, and collections, contributing to 15% increase in loan disbursals and 20% growth in cross-sell revenue.

  • Developed analytics for subscription-like payment models, analyzing customer retention patterns and lifetime value to improve commercial outcomes.

  • Built cross-sell propensity models identifying high-value prospects and optimizing product placement strategies.

Deloitte
Big Four Consulting
1 - 1
Remote

  • Architected and deployed analytics platform serving 300+ users across Audit, Risk, and Business functions with comprehensive governance and security controls.

  • Conducted strategic presentations to Deloitte Partners, delivering insights that influenced client engagement strategies and internal operations.

  • Implemented comprehensive security framework with Active Directory integration, achieving 99.9% uptime and seamless compliance management.

Education

Education
Bachelor's Degree in Computer Science
Lovely Professional University
2014 - Present (11 years)
Education
Mastering LLMs: A Conference for Developers & Data Scientists
Maven
2024