Cosmin is a highly skilled Senior UI/UX Designer and Art Director with 15+ years of experience across a wide range of design disciplines, specializing in typography-driven layouts, art direction, and editorial design. He creates authentic and consistent design solutions in areas like fashion, lifestyle, eCommerce, and technology. Cosmin has developed products and services for global companies such as McDonald’s, ELLE, Auto Bild, VIVA!, Glamour Magazine, Opel, Rexona, Clear, ParkerStore, and Vodafone, to name a few.
Planned and implemented redesigns for group websites ELLE, VIVA, and Auto Bild, leading the execution of design elements, templates, and brand consistency for the websites.
Ensured intuitiveness and an optimum user experience, tracking all the designs that were launched, monitoring the results, and providing suggestions for optimization.
Produced detailed design documentation to hand off to developers for implementing high-quality features.
Designed full websites for the biggest online publisher in Romania, including campaigns for promoting clients’ new products throughout the publisher's outlets (websites, magazines, and TV), meeting tight deadlines and budget.
Created banner ad campaigns for various advertisers, respecting sales department requirements and conducting user research for monitoring sales results.
Designed online games for the group’s clients, collecting project requirements to ensure customer satisfaction.
VIVA! is a national and international magazine that covers the lives of celebrities and VIPs with exclusive photos from well-known photographers, as well as cultural and social events. Initiated and conducted a series of meetings with the publisher, the editorial team, and the sales department to better understand the project requirements. Created the concept for the project and executed the UI/UX design, handling the entire process, starting from creating the brief to the layout design approval. Achievements include a doubled user time spent on the website and a 19% visitor rate increase with more than 220K unique daily visits. Technologies used: Adobe Photoshop & Adobe Illustrator.
Elle is a worldwide lifestyle magazine of French origin that focuses on fashion, beauty, health, and entertainment. It is the world's best-selling fashion magazine with 46 international editions in over 60 countries. Closely collaborated with the publisher, the editorial team, and the sales department to understand the project goals and gather requirements for overall visual aspects. Developed the overall look and style of the publication starting from creating the brief to the layout design approval by ELLE International. With a need to showcase the vast editorial content in an engaging way, designed multiple page layouts, enabling the editorial team to fully reflect the magazine’s content.
Urban features news about theater, film, music, dance, musicals, places for fine cuisine at affordable prices, how to have exclusive spa experiences at the best price, but also how to intelligently build a wardrobe in which elegance and good sense prevail. Realized the entire brand concept, including logotype, visual identity, art direction, and website design. Formulated art concepts and identified work process improvements. The project was successfully launched and has 5,000+ unique daily visits.
With its worldwide licensed editions and 7+ million copies sold every month, Auto Bild is published in 36 countries. Foreign editions include France's Auto Plus, UK's Auto Express, and Turkey's Auto Show. The client wanted a bold and modern look to revamp Auto Bild Romania. Created the concept and executed the design from concept to UX and UI. Integrated eCommerce for users to subscribe to the magazine.
