Luis R.

Luis R.

Senior UX Designer

Montevideo, Uruguay
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About Me

Luis is a Senior UI/UX Designer with a 360-degree view of product/service experiences - focusing mainly on UX solutions on projects. He takes a holistic view of the desirability, usability, viability and feasibility of solutions; crafting intuitive, beautiful and useful experiences that affect thousands of users using established design patterns and industry best practices. He thrives in teams with open communication, empowerment, innovation, and a customer-centric culture for the iteration of high performance, scalable software solutions.

Work history

UpStack
UpStack
Senior UX Designer
2020 - Present (4 years)
Remote
  • Creating and designing innovative software designs for clients across a broad range of industries.

  • Direct creative concepts and adhere to project guidelines to execute campaigns according to business needs.

  • Collaborate with the creative team to ensure designs and deliverables are being completed efficiently and on-time.

Oktana Corporation
Oktana Corporation
Lead User Experience
2014 - Present (10 years)
Montevideo, Uruguay
  • Create sketches, detailed wireframes, user flows, and high fidelity mockups; effectively communicating solutions to relevant teams, both internal and external on projects.

  • Drive the design review cycle, close on design requirements, and achieve consensus on projects; working directly with engineers through implementation, testing, documentation, and release.

  • Iterated highly effective user-focused experiences and interfaces across a variety of environments - mobile, web apps, and dashboards; driving up and user experience trends, best practices, and technology.

Wikot
Wikot
Art Director
2013 - 2013
Ecuador
  • Managed a team of graphic designers on the project; maintaining the art library, ensuring that artworks were production-ready and implementing strategically sound creative solutions.

  • Developed and executed best-in-class concepts that aligned with Wikot's brand aesthetic; implementing creative standards to stay competitive in the market.

  • Led a team of designers and copywriters on the project; translating objectives into clear strategies and ensuring best practices are applied when necessary.

Giga Digital
Giga Digital
Web Designer
2010 - 2012 (2 years)
Ecuador
  • Produced impressive design solutions that maintained and enhanced Giga Digital's identity; creating innovative templates that align with brand standards and style guides.

  • Stayed up to date on industry evolution in web and mobile environments on projects for Giga Digital; modifying existing layouts based on requirements.

  • Designed new mockups for websites, troubleshot problems and recommended modifications to app components on different solutions.

17Mile
17Mile
UI Designer
2007 - 2007
Guayaquil, Ecuador
  • Designed high fidelity UI mockups and visual elements organized into engaging UI solutions for native and web-based digital products and experiences on projects for 17 Mile.

  • Defined user interface components like menus, tabs, and multi-selects on different solutions for 17 Mile; adhering to style standards and best practices.

  • Identified and troubleshot UX problems and conducted layout adjustments based on user feedback on solutions.

Universidad Santa María Campus Guayaquil
Universidad Santa María Campus Guayaquil
Teacher
2005 - 2012 (7 years)
Guayaquil, Ecuador
  • Developed and maintained lesson plans on visual design, computer graphics, applied computing for design/marketing, introduction to 3D and authoring.

  • Designed and implemented assessments on assigned subject areas to measure the progress of students towards academic standards.

  • Upheld USM’s student code of conduct during lessons; creating a structured learning environment of high expectations that empowers students to grow academically.

Freelance Designer
Freelance Designer
Senior UX Designer
2003 - 2014 (11 years)
Ecuador
  • Led design efforts from concept to market for different products; creating simple, user-centred design processes with improved supporting tools and infrastructure for clients.

  • Applied the latest UX, design and research principles for the delivery of intuitive customer journeys on projects; transforming ideas into creative and responsive designs.

  • Defined the KPIs and measuring standards for continuous improvement of UX solutions; articulating use cases, upshifting the design system and user flows.

m7
m7
Interaction Designer
2002 - 2003 (1 year)
Guayaquil, Ecuador
  • Developed high level and detailed storyboards, wireframes, mock-ups, and prototypes to communicate design concepts on projects for m7.

  • Liaised with other designers to build functional prototypes, explore interactive behaviours, validate ideas and mentor others on the implementation of solutions.

  • Stayed abreast of UX trends and design best practices for the conceptualization, design, and iteration of solutions on different multimedia projects for m7.

Gamets
Gamets
Interaction Designer
2000 - 2001 (1 year)
Guayaquil, Ecuador
  • Worked with designers on projects to create realistic prototypes for internal evaluation, user testing, and cross-functional feedback.

  • Designed graphic user interface elements, like menus, tabs and widgets, and illustrated design ideas using storyboards, process flows and sitemaps.

  • Worked closely with engineers to deliver products; driving product direction based on research and functional requirements.

Portfolio

UX/UI Designer - Refreshing a homepage experience
UX/UI Designer - Refreshing a homepage experience

Worked with the BrightPlan design team to refresh the homepage experience of its main application, considering a common pattern from the industry, and the updated design system. Delivered intuitive UX solutions for the robo advisor application and implemented customizable widgets on the solution.

UX Lead - Building a Design System
UX Lead - Building a Design System

Led the implementation of new solutions on the BrightPlan Design System project which came with the requisite resources for the creation of consistent interfaces on the solution per the latest design principles and best practices - defining design tokens and implementing new and updated components.

UX/UI Designer - Finding a room in Room+mates
UX/UI Designer - Finding a room in Room+mates

Room+mates is an iOS app that helps people share and find rooms for a medium-term and up. The project covers the search experience from the prospective tenant's perspective. Completed the flow following the iOS patterns and adapted them to a custom UI for the solution.

Education

Masters Degree in Communication and Education
Masters Degree in Communication and Education
Universitat Autonoma de Barcelona
2012 - 2013 (1 year)
BA. Design Management and Visual Communication
BA. Design Management and Visual Communication
Universidad Tecnica Federico Santa Maria
2003 - 2004 (1 year)
Associate Degree – Graphic Design
Associate Degree – Graphic Design
Escuela Politecnica del Litora
1998 - 2000 (2 years)