Luis R.

Luis R.

Montevideo, Uruguay
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About Me

Luis is a Senior UI/UX Designer with a 360-degree view of product/service experiences - focusing mainly on UX solutions on projects. He takes a holistic view of the desirability, usability, viability and feasibility of solutions; crafting intuitive, beautiful and useful experiences that affect thousands of users using established design patterns and industry best practices. He thrives in teams with open communication, empowerment, innovation, and a customer-centric culture for the iteration of high performance, scalable software solutions.

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Work history

UpStack
UpStack
Senior UX Designer
2020 - Present (5 years)
Remote
  • Creating and designing innovative software designs for clients across a broad range of industries.

  • Direct creative concepts and adhere to project guidelines to execute campaigns according to business needs.

  • Collaborate with the creative team to ensure designs and deliverables are being completed efficiently and on-time.

Oktana Corporation
Oktana Corporation
Lead User Experience
2014 - Present (11 years)
Montevideo, Uruguay
  • Create sketches, detailed wireframes, user flows, and high fidelity mockups; effectively communicating solutions to relevant teams, both internal and external on projects.

  • Drive the design review cycle, close on design requirements, and achieve consensus on projects; working directly with engineers through implementation, testing, documentation, and release.

  • Iterated highly effective user-focused experiences and interfaces across a variety of environments - mobile, web apps, and dashboards; driving up and user experience trends, best practices, and technology.

Wikot
Wikot
Art Director
2013 - 2013
Ecuador
  • Managed a team of graphic designers on the project; maintaining the art library, ensuring that artworks were production-ready and implementing strategically sound creative solutions.

  • Developed and executed best-in-class concepts that aligned with Wikot's brand aesthetic; implementing creative standards to stay competitive in the market.

  • Led a team of designers and copywriters on the project; translating objectives into clear strategies and ensuring best practices are applied when necessary.

Giga Digital
Giga Digital
Web Designer
2010 - 2012 (2 years)
Ecuador
  • Produced impressive design solutions that maintained and enhanced Giga Digital's identity; creating innovative templates that align with brand standards and style guides.

  • Stayed up to date on industry evolution in web and mobile environments on projects for Giga Digital; modifying existing layouts based on requirements.

  • Designed new mockups for websites, troubleshot problems and recommended modifications to app components on different solutions.

17Mile
17Mile
UI Designer
2007 - 2007
Guayaquil, Ecuador
  • Designed high fidelity UI mockups and visual elements organized into engaging UI solutions for native and web-based digital products and experiences on projects for 17 Mile.

  • Defined user interface components like menus, tabs, and multi-selects on different solutions for 17 Mile; adhering to style standards and best practices.

  • Identified and troubleshot UX problems and conducted layout adjustments based on user feedback on solutions.

Universidad Santa María Campus Guayaquil
Universidad Santa María Campus Guayaquil
Teacher
2005 - 2012 (7 years)
Guayaquil, Ecuador
  • Developed and maintained lesson plans on visual design, computer graphics, applied computing for design/marketing, introduction to 3D and authoring.

  • Designed and implemented assessments on assigned subject areas to measure the progress of students towards academic standards.

  • Upheld USM’s student code of conduct during lessons; creating a structured learning environment of high expectations that empowers students to grow academically.

Freelance Designer
Freelance Designer
Senior UX Designer
2003 - 2014 (11 years)
Ecuador
  • Led design efforts from concept to market for different products; creating simple, user-centred design processes with improved supporting tools and infrastructure for clients.

  • Applied the latest UX, design and research principles for the delivery of intuitive customer journeys on projects; transforming ideas into creative and responsive designs.

  • Defined the KPIs and measuring standards for continuous improvement of UX solutions; articulating use cases, upshifting the design system and user flows.

m7
m7
Interaction Designer
2002 - 2003 (1 year)
Guayaquil, Ecuador
  • Developed high level and detailed storyboards, wireframes, mock-ups, and prototypes to communicate design concepts on projects for m7.

  • Liaised with other designers to build functional prototypes, explore interactive behaviours, validate ideas and mentor others on the implementation of solutions.

  • Stayed abreast of UX trends and design best practices for the conceptualization, design, and iteration of solutions on different multimedia projects for m7.

Gamets
Gamets
Interaction Designer
2000 - 2001 (1 year)
Guayaquil, Ecuador
  • Worked with designers on projects to create realistic prototypes for internal evaluation, user testing, and cross-functional feedback.

  • Designed graphic user interface elements, like menus, tabs and widgets, and illustrated design ideas using storyboards, process flows and sitemaps.

  • Worked closely with engineers to deliver products; driving product direction based on research and functional requirements.

Showcase

UX/UI Designer - Refreshing a homepage experience
UX/UI Designer - Refreshing a homepage experience
  • Worked with the BrightPlan design team to refresh the homepage experience.

  • Implemented intuitive UX solutions for the robo advisor application.

  • Designed and implemented customizable widgets on the solution.

UX Lead - Building a Design System
UX Lead - Building a Design System
  • Led the implementation of new solutions on the BrightPlan Design System project.

  • Defined design tokens and implemented new and updated components.

  • Ensured consistent interfaces across the solution based on design principles and best practices.

UX/UI Designer - Finding a room in Room+mates
UX/UI Designer - Finding a room in Room+mates
  • Room+mates is an iOS app focused on facilitating the sharing and finding of short-term and long-term accommodation.

  • The app prioritizes the tenant's perspective in the search experience, adhering to iOS design patterns.

  • The project includes a complete flow, adapted to a custom UI for enhanced usability.

Education

Masters Degree in Communication and Education
Masters Degree in Communication and Education
Universitat Autonoma de Barcelona
2012 - 2013 (1 year)
BA. Design Management and Visual Communication
BA. Design Management and Visual Communication
Universidad Tecnica Federico Santa Maria
2003 - 2004 (1 year)
Associate Degree – Graphic Design
Associate Degree – Graphic Design
Escuela Politecnica del Litora
1998 - 2000 (2 years)