Creating and designing innovative software designs for clients across a broad range of industries.

Direct creative concepts and adhere to project guidelines to execute campaigns according to business needs.

Collaborate with the creative team to ensure designs and deliverables are being completed efficiently and on-time.

Led the daily creative process for the Samsung account over 5 countries in South Eastern Europe. Developed the weekly and monthly social content plan, as well as innovative campaigns using AR, social filters, interactive stories, special landing pages, online activations, and stunts.

Managed to secure the Engie Romania account for the company, coordinating part of the new business creatives as well.

Created multiple successfull campaigns for Instagram and Facebook using illustration, animation, and video. Completed from scratch the most comprehensive video guide for Samsung Galaxy S10.

Drove UX research methods to guide digital product teams and approach complex problems. Joined the company as a consultant and assisted the creation of a strong and effective design department.

Updated Vivre’s visual guidelines and brand identity to fit with the latest communication trends.

Created the workflow for the entire visual department that allowed the designers to automatically obtain visual content from the databases.

Led UX Research efforts by gathering insights, performing data collection and analysis, as well as implementing concepts to solve the clients' briefs and tasks. Built the longest lasting and award-winning campaign in Romania (2 years) for Telekom.

Closely collaborated with external and internal teams for all the agency's clients, including Rompetrol, Kaufland, Samsung, and P&G.

Trained, assigned, and coached graphic designers, creating new media concepts and innovating ways for the agency clients.

Worked across a wide range of projects in multiple industries, from FMCG to Banking and Telco.

Partnered with copywriters, graphic designers, and desktop publishers in order to deliver the best products, from idea to implementation.

Developed complete functional design systems by refining high quality visual assets.

Worked on projects involving DTP, graphic design, sketching, art direction to video production, prototyping for the biggest Romanian independent agency.

Collaborated with the Creative Director to develop design strategies and plans for digital campaigns. Coordinated activities with other designers, agencies, and graphics vendors.

Led teams in executing concepts in both traditional and digital spaces for major companies such as Telekom, Volkswagen, Ursus Breweries, Petrom.

Worked for multiple companies to create branding & identity, online advertising materials & direct mailing print products, photo shooting products etc.

Developed creative advertising content for various media in order to ensure maximum brand awareness.

Conceptualized designs, videos, and web content to promote product brands.