Andreea is a Creative Director with a decade-plus of industry experience translating ideas and concepts into useful and engaging solutions—user interfaces. She combines seamlessly expertise in graphic design, web design, brand development, fashion and styling, illustration and aesthetics, creative writing, video editing, photography, digital marketing and social media content creation - with an eye on the effects of typography, space, layouts, colour illustrations and photography on the usability of digital products.
Provided solutions for sophisticated app designs, innovative embedded systems, graphical user interfaces, stunning presentations and polished websites for ROBRADY; working within brand guidelines, existing marketing collateral and standards.
Created adaptable, logical design systems and component libraries on projects; contributing to project strategy and driving alignment on across the team for the delivery of project objectives.
Assisted project leads in design research activities, such as user need assessments/interviews.
Craft strong, effective, high-quality brand identities, creative/visual designs for clients in the luxury, lifestyle, culture and fashion industries.
Provide expertise for social media, digital content and marketing assets development; delivering SEO optimized contents, stunning visual stories and engaging video contents for clients.
Create screen layouts, style guides, pattern libraries, images, icons and other visual elements on projects; applying existing brand (visual and interaction) standards to new products and campaigns.
Creative Director / UI/UX Designer / Visual Designer
2010 - 2012 (2 years)
Boston, United States of America
Drove and directed creative strategy and deliverables for the client's visual identity and established the brand as a top-quality presence in the international music and events market.
Handled UI/UX developments from concept to completion; contributing to guidelines and design standardization across projects for New School Recordings.
Collaborated with the product team, art lead, and engineers to help gain alignment in the web and graphic design process for its website, logo, album art, flyers, and other promotional materials.
Handle frontend development, and web design components including layout principles, digital media and asset management, optimization, and deployment on projects for Net Source.
Managed the hiring, training and development of designers on teams within European division of the company.
Designed and developing audio, sounds and scores for computer games.
Worked on the creation and design of website layouts, brochure design, illustration, print design, and product packaging design.
Liaised with the web development teams to synthesize ideas and create finished, consistent products; slicing and developing HTML / CSS for all client websites.
Maintained and developed website pages for clients; staying current with SEO optimization and web trends.
Developed website layouts using HTML and CSS for the client's websites; improving the user experience and performing optimizations.
Participated in the end-to-end design process for the development of the client's logos and brand identities, from discovery, through design, build, release, maintenance, and optimization.
Stayed abreast of design trends and technologies; continuously looking for creative ideas, inspiration and resources to implement on projects.
Participated in design reviews and development of posters, banners, flyers, brochures and promotional assets for local bands and artists.
Provided feedback for the scalable creation of various online publications with HTML layouts, digital designs and illustrations; reviewing and integrating assets, making fixes/improvements.
Prepared graphic design assets for various school events and organizations; utilizing new insights and best practices on solutions.
Led tasks and processes on the project for New School Recordings' - handling the complete rebranding, identity and visuals of New School Recordings; working on a new website, album covers, graphics for social media, visuals for YouTube, merchandise, artist campaigns, and new logo. Provided solutions to reinvent New School Recordings' image and maintained the iconic look of its gold crown.
Worked on the design of this graphic asset for social media posts and merchandise; maintaining the edgy vibe of the artist, while drawing attention on social and human climates. Handled brand identity and visuals for GR33D, and music videos for each of the artist's album releases.
Produced mixed media pieces born from a passion for digital art - bridging the gap between traditional and new mediums. The majority of the works utilized a mixture of traditional and digital techniques and experimented with a few pieces on the project that are pure traditional medium mixed media.
