Iryna is a Digital Marketing Specialist with 6+ years of industry experience - designing and delivering integrated digital campaigns from creation to completion. She implements performance-driven SEO strategies on projects and develops campaigns through multiple digital channels. She manages multiple high-profile marketing projects, works cross-functionally on projects, has excellent interpersonal and written skills and writes compelling campaign copies.
Worked on an E-commerce store project for Crave Naturals - managing Amazon Seller Central, SEO optimization for Amazon and Shopify. Handled brand voice development, promotion strategy, Instagram growth strategy and implemented SEO optimizations on content.
Led social media interaction at the BollywoodMonster Mashup festival; providing digital budget allocation and reconciliation, website analysis, SEO improvements and content calendar development. Oversaw paid ads on Facebook, Twitter, Instagram, YouTube and Google. Handled influencer outreach tasks on the project.
Worked on the NCAquatics project - managing sales and marketing tasks, social media engagements, and email marketing initiatives. Handled website redesign in WordPress, graphic design with Adobe InDesign and Canva, organized trade shows, managed and coordinated sales orders.
Education
Inbound Marketing
Hubspot Academy
2020 - Present (4 years)
Become a UX Designer from Scratch
The Interaction Design Foundation
2020 - Present (4 years)
Certificate in Digital Marketing Management
University of Toronto Mississauga
2016 - 2017 (1 year)
Market Research - Winter 2014
Business Analysis Introduction - Winter 2012
Business Facilitation and Communication - Fall 2011
Fundamentals of Project Management - Winter 2011
