Iryna K.

Iryna K.

Ontario, Canada
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About Me

Iryna is a Digital Marketing Specialist with 6+ years of industry experience - designing and delivering integrated digital campaigns from creation to completion. She implements performance-driven SEO strategies on projects and develops campaigns through multiple digital channels. She manages multiple high-profile marketing projects, works cross-functionally on projects, has excellent interpersonal and written skills and writes compelling campaign copies.

AI, ML & LLM

Email Marketing Mailchimp API Tailwind

Backend

Google Ads API

Workflow

Digital Budget Allocation/Reconciliation

Other

SEO Strategy E-commerce Shopify Lead Generation Social Media Strategy & Execution Social Media Marketing Google Analytics Influencer Outreach Content Marketing Copy Writing Google Keyword Planner Website Analysis WordPress CMS Later Planoly Buffer Hootsuite Adobe InDesign

Work history

UpStack
UpStack
Digital Marketing Specialist
2021 - Present (4 years)
Remote

  • Develop and execute digital marketing campaigns to help clients achieve acquisition and retention goals.

  • Develop strategies to improve audience targeting on projects.

  • Define, report on, and optimize key metrics across different solutions.

SEO StrategyE-commerceShopifyLead GenerationSocial Media Strategy & ExecutionSocial Media MarketingEmail MarketingMailchimp APIGoogle Ads APIGoogle AnalyticsDigital Budget Allocation/ReconciliationInfluencer OutreachContent MarketingCopy WritingGoogle Keyword PlannerWebsite AnalysisWordPress CMSLaterPlanolyBufferHootsuiteTailwind
Crave Naturals
Crave Naturals
E-Commerce Specialist
2020 - Present (5 years)
Canada

  • Undertake market research on competitor strategies and worked on brand voice development using Instagram buyer persona.

  • Lead Crave Natural's promotion strategy, build Instagram influencer relationships, growth strategy and execution.

  • Provided and wrote SEO optimized blog posts and implemented SEO strategies for Amazon and Shopify product description and images on the site.

SEO
MonstrARTity
MonstrARTity
Social Media Lead
2019 - 2020 (1 year)
Ontario, Canada

  • Developed MonstrARTity's social media strategy, tracked engagement, growth and insights, conducted web analysis and delivered SEO improvements.

  • Oversaw the digital marketing calendar - managing the digital marketing budget, campaigns and in-kind ads on Google.

  • Supervised social media content for 4 brands; offering social media listening, replying to comments and messages.

SEODigital Marketing
Nationwide Commercial Aquatics Inc
Nationwide Commercial Aquatics Inc
Sales and Marketing Specialist
2017 - 2018 (1 year)
Canada

  • Managed profiles and content on Facebook, Twitter, and LinkedIn for NCAI - working on posters, ads for magazines and Social Media.

  • Leveraged various tools and technologies for the redesign of a website using WordPress CMS.

  • Tracked and reported on campaign success and utilized data and A/B testing to optimize and improve solutions on the project.

Adobe InDesignWordPressMailchimp APIQuickbooks
Kidsopolis
Kidsopolis
Digital Marketing Specialist
2015 - 2019 (4 years)
Ontario, Canada

  • Conducted research and analysis to determine the right social media and SEO strategy to increase awareness about Kidsopolis.

  • Developed and implemented relevant content and monitored Facebook, Twitter, Google+, Instagram, Pinterest, and YouTube for feedback.

  • Identified SEO opportunities for Kidsopolis - improving local organic SEO with citations and registration on Google Map.

Digital Marketing
Percepta
Percepta
Bilingual Marketing Specialist
2015 - 2015
Ontario, Canada

  • Created and implemented initiatives to analyze data and prepare sales reports for the client.

  • Planned digital marketing campaigns and brand change activities - liaising with a design agency to implement the initiatives.

  • Set up optimizing analytics tools and prepared flowchart presentations on the E-store and other topics.

SAP BO

Showcase

Digital Marketing Specialist - Crave Naturals (E-Commerce)
Digital Marketing Specialist - Crave Naturals (E-Commerce)

  • Managed Amazon Seller Central and Shopify for a E-commerce store.

  • Developed brand voice and implemented a promotion strategy for Crave Naturals.

  • Implemented SEO optimizations on content to improve Amazon and Shopify visibility.

Social Media Lead - Bollywood Monster Mashup Festival
Social Media Lead - Bollywood Monster Mashup Festival

  • Managed social media interaction for the Bollywood Monster Mashup festival.

  • Developed and executed social media strategies including budget allocation, website analysis, SEO improvements, and content calendar creation.

  • Oversee paid advertising campaigns across Facebook, Twitter, Instagram, YouTube, and Google.

Sales & Marketing Executive - NCAquatics
Sales & Marketing Executive - NCAquatics

  • Managed sales and marketing tasks for the NCAquatics project.

  • Handled website redesign and graphic design using WordPress, Adobe InDesign, and Canva.

  • Organized trade shows and managed sales orders.

Education

Inbound Marketing
Inbound Marketing
Hubspot Academy
2020 - Present (5 years)
Become a UX Designer from Scratch
Become a UX Designer from Scratch
The Interaction Design Foundation
2020 - Present (5 years)
Certificate in Digital Marketing Management
Certificate in Digital Marketing Management
University of Toronto Mississauga
2016 - 2017 (1 year)
Market Research - Winter 2014 Business Analysis Introduction - Winter 2012 Business Facilitation and Communication - Fall 2011 Fundamentals of Project Management - Winter 2011
Market Research - Winter 2014 Business Analysis Introduction - Winter 2012 Business Facilitation and Communication - Fall 2011 Fundamentals of Project Management - Winter 2011
Sheridan College
2011 - 2014 (3 years)
Master's Degree in Accounting
Master's Degree in Accounting
Odessa State Economics University
1998 - 2005 (7 years)