With a degree in understanding how people think (aka neuroscience) and a passion for crafting experiences that sell, Alex's background isn't traditional. You'll find Alex's work at the intersection of design and commerce, helping his clients convert leads into sales.
Collected stakeholder requirements to lock down the scope and write software product specifications for Apple.com and Apple Store App.
Worked with design, engineering, content, and ops teams to launch products for hundreds of millions of users around the world.
Managed the product roadmap and project scope of work.
Led a team of seven to create two new home environment IoT devices: Wynd Halo and Wynd Home Purifier.
Oversaw the marketing effort to launch an IoT device on Kickstarter and raised $916,644 towards the manufacturing of new products.
Gathered stakeholder requirements, conducted market research, analyzed existing product usage, and worked with users to craft a one-year product roadmap and specifications for product features.
Shipped three products using agile methodologies to launch: Air Bubbles mobile, Air Bubbles macOS, and What’s in Your Air website.
Led a six-person product development team utilizing agile methodologies and human-centered design through the ideation, prototyping, user testing, and development life cycle to launch internally.
Conducted market and competitive analysis in the travel mobile app space to determine market gaps to fill by creating an app that specializes in personalized packaged flight and hotel booking.
Created user personas, product specifications, and app wireframes based on user needs identified during surveys, user interviews, and team meetings analyzing the data.
Balanced user and Expedia stakeholder requirements to create an on-time and on-budget product.
Designed, managed the development, and launched an iOS app to simplify communication for the elderly (like Whatsapp for grandparents).
Interviewed the elderly to understand their biggest hurdles in using modern technology.
Applied findings to craft an intuitive user experience that is usable for 90% of tested users within five minutes.
Led a team of seven designers, marketers, and developers to acquire users and improve the app over time.
Developer's team was tasked by Expedia stakeholders to create a travel package booking app targeting college students. They conducted interviews and surveys to identify common pain points and conducted a competitive analysis of existing travel apps.
They proposed solutions focusing on personalization of travel experiences and recommendation of likely-to-be-interested packages. Received approval to proceed and initiated UI design testing.
By May 2016, the development kickstarted with bi-weekly user testing. They finished their MVP in August, launched it internally, followed by a public launch in October 2016 with ongoing iterations throughout 2017 based on user feedback.
The developers targeted the often neglected user group of seniors who were 75+ years old, creating a user interface designed specifically for and with older adults.
Surveys and testing sessions identified that communication with older adults was the biggest issue, enabling the team to create a design that 90% of users could learn to use within five minutes.
The project, named Ohana, began development in April 2017 and successfully launched on the app store in August 2017.
The Wynd Halo is an innovative device with ten sensors to monitor allergens, smoke, germs, pollution, and more, with the unique Air ID technology able to classify specific pollutants.
The key selling point of the Wynd Halo is its ability to control other devices and use sensors to understand and automatically adjust its user's environment, like light and sound adjustments.
The Wynd Halo's development was user-focused, from the defining specifications to feature selection, culminating in its launch in October 2019 to over 3,000 Kickstarter backers after a collaborative effort from design and software teams.
