Leading end-to-end data operations across Salesforce, Clay.com, Apollo.io, and internal systems to drive strategy, enrichment, and analytics

Operationalizing propensity models and improving lead routing to enhance GTM effectiveness through insights-driven automation

Partnering with cross-functional teams (Sales, Marketing, RevOps) to streamline pipeline workflows and data governance

Architected and executed a full Salesforce to Monday.com migration spanning 3 independent company instances with strict data isolation requirements

Designed the target data model, configured automations, and ensured data integrity throughout the transition

Delivered project on schedule, enabling the client to fully decommission their Salesforce org

Delivered targeted Salesforce architecture and configuration for a health-tech client during a critical product build phase

Provided strategic guidance on platform design and technical implementation

Ensured system alignment with business requirements and scalability

Architected the full Salesforce platform for a remote patient monitoring startup from the ground up, including alert systems supporting absolute, relative, and trend-based thresholds for clinical device data

Automated claims generation and oversaw billing processes for RPM, RTM, and CCM reimbursement programs with nurse time-tracking and care plan management

Spearheaded Marketing Cloud implementation including data extensions, email templates, and automated patient journeys with integrations to DrChrono, ElationEMR, DocuSign, Phaxio, and Smartmeter

Built student-teacher portal using Salesforce Communities and developed doctor-employer matching portal with Visualforce and Firebase authentication

Designed real estate client portal for secure document sharing and property showcasing with lead matching using Lightning Web Components

Implemented automated invitation workflows and property display on lead records with LWC

Delivered 10+ Salesforce projects across manufacturing, cybersecurity, and professional services verticals and built a custom packaging solution (AscentERP) cutting packing time from 60 to under 10 minutes

Developed a cybersecurity customer portal with dynamic questionnaire scoring and automated report generation

Executed multiple Conga Composer implementations, streamlining document generation for enterprise clients

Grew from junior developer to senior engineer on the founding Salesforce team and eliminated Zapier costs by building custom Salesforce REST APIs with Shopify Webhook integration for real-time sync

Led a 2-person team to build a Desk.com to Salesforce integration with bidirectional batch sync

Contributed to foundational Salesforce platform development and architecture