Create and design web-ready digital content to support development initiatives or marketing projects.

Direct creative concepts and adhere to project guidelines to execute campaigns according to business needs.

Collaborate with the creative team to ensure designs and deliverables are being completed efficiently and on-time.

Generate qualitative and quantitative research insights to drive user growth and retention

Audit UX, UI, and analytics; conduct usability tests and competitive analysis to inform feature prioritization, product roadmap & vision

Craft clean, impactful and value-driven designs with “content-first” strategy for responsive websites, iOS, Android and enterprise apps

Performed 300+ user tests with 1,500+ potential and current users in addition to monthly qualitative exploratory and evaluative user research

Led iOS, Android & Web product design and tech teams to re-design and launch an award-winning music + talk social radio app

Re-designed and launched a fully responsive/adaptive, mobile, tablet, and desktop marketing sites targeting users, investors and press

Led UX & UI team to redesign, test and launch a responsive omni-channel path to purchase experience, serving 40 million monthly unique visitors

Revamped site taxonomy and navigation based on competitive analysis, web analytics, SEO, and 100+ card sort and tree testing sessions

Discovered traffic patterns and conversion from primary, utility and footer navigation menus to identify hierarchy of content sought by shoppers, across different devices.

Built prototypes and established frameworks for usability testing of a new Q&A iPhone app / marketing insights platform used by Fortune 50 clients

Introduced slow rhythm process for collecting stories and developing empathy with people (clients and consumers) the organization supports

Discovered a foundation for business opportunities and future features, by using essential user key themes in the Q&A space.

Led user research, design studio, prototyping and usability testing for Bulk Editing and Tear-Sheet apps in the T1 ad-tech platform (8bn impressions/day)

Conducted audit of 24 data analytics apps, developed a UX strategy for and trained MediaMath's Analytics team in UX design principles, heuristics, user research and usability testing

Established UX/UI standards and defined complex workflow requirements for apps and labs developed by the Technology Solutions team

UX lead in Brunswick Group’s creative agency focusing on web strategy and design projects for Fortune 500 companies, top universities, and NGOs

Created information architectures, content strategies and designs based on insights from user research, stakeholder interviews, competitive analysis and web analytics

Conducted extensive research within the creative communication industry in pieces, with opportunity to bring a comprehensive, enhanced experience for future users.

Designed simple, enjoyable and rewarding cross-channel experiences for users of mobile apps, responsive sites and other digital products

Advised in identifying competitive product strategies, analyzing funding opportunities, and implementing value-driven initiatives

Built operating and financial models to forecast cash flows, investor returns, and funding needs used in budgeting and capital raising

Initiated ad inventory optimization analysis reducing unsold ad inventory by 40%

Identified and implemented reporting of operational and financial KPI metrics to achieve full business transparency.

Re-modeled music royalty calculations based on current agreements with US and UK performance rights organizations

Designed a voice-powered mobile streaming and e-commerce platform, with 1,300 influencer profiles ($2mm budget)

Conducted industry research; conceived product specs, authored a patent

Initiated on-boarding marketing campaign resulting in 1,300+ claimed profiles

Oversaw the company’s growth strategy as a key advisor to CEO on rebuilding the internet’s largest broadcaster platform, with over 5000 professional broadcasters.

Designed interactive music, sports, education, and comedy iOS & Android apps used by industry’s content creators, curators and consumers

Managed budget and operational reporting for broadcasting, VIP and advertising groups

Successfully managed four national-touring artists, while ensuring a high level of exposure.

Oversaw cross-channel digital strategy for content promotion, distribution and amplification.

Lead and helped a cross-functional team to develop ideas that brought together brand goals and objectives.

Spearheaded a competitive auction for the company’s natural gas assets resulting in $15mm savings for the Michigan energy consumer

Developed a 3-5 year energy efficiency strategy to ensure alignment with legislative and financial goals

Identified and valued four diversified energy companies for cash and stock purchase

Valued multinational companies under various strategic scenarios using DCF, LBO, and Accretion/Dilution analyses

Executed a variety of global M&A transactions in the energy, power, technology, communications, and consumer industries

Liaised with executives, but also delivered board and management presentations and led site visits.

Performed extensive peer group, evolution, and correlation analyses for current and prospective hedge fund managers

Built relationships with the executives of potential target investments.

Achieved goals in a shorter span, by effectively using analyses of gathered data.

Founded first deal-aggregator financial publication with revenue stream, in market research reports and advertising.

Promoted the publication and managed to engage and employ 17 Columbia and NYU students.

Advertised publication reached over 3000 subscribers, across 100 undergrad and business schools.