Work history

UpStack
UpStack
Senior UI/UX Designer
2021 - Present (3 years)
Remote
  • Creating and developing innovative UI/UX solutions for clients across a broad range of industries.

  • Participate in scrums consisting of cross-functional teams, both software and hardware.

  • Ensure that features are being delivered efficiently and on-time.

Axiom Telecom
Axiom Telecom
Senior UI/UX Designer
2019 - 2021 (2 years)
Dubai, United Arab Emirates
  • Worked on user research for B2B logistics, demand & supply, environment, inventory and customer experience - gathering information for solutions.

  • Worked closely with product owners to design high-quality UX wireframes, visual designs, flow diagrams, storyboards and prototype solutions for clients.

  • Implemented user-centred design, lean UX, agile and design best practices and optimized products and features based on user research and data.

Careem Now
Careem Now
Product UI/UX Designer
2017 - 2019 (2 years)
Dubai, United Arab Emirates
  • Designed high-fidelity prototypes in Arabic and English for clients and worked on a portal design solution for the support team.

  • Actively collaborated on different product development tasks within Careem using the latest design thinking techniques, customer advocacy, and forward-looking perspectives on projects.

  • Designed visual systems and tools on Careem's platform using modern design methodologies, principles, approaches, visual aesthetics and best practices.

HoneyBee Tech Venture
HoneyBee Tech Venture
Senior UI/UX Designer
2014 - 2017 (3 years)
Dubai, United Arab Emirates
  • Led the user-centred design process for RoundMenu - collaborating on product management and development throughout the design process.

  • Created user flows and user journeys for the solution and contributed to design guidelines and best practices for the process.

  • Prepared rough drafts for stakeholders on the project - adhering to style standards and conducting layout adjustments based on user feedback.

Latest On LLC`
Latest On LLC`
UI / UX Designer
2013 - 2014 (1 year)
Dubai, United Arab Emirates
  • Gathered and evaluated user requirements for the design of visual systems and tools for implementation of projects.

  • Worked in a lead role for the UAE Green Festival - designing high-fidelity prototypes, digital designs and data-driven interfaces.

  • Created and maintained design/style guides, pattern libraries, and UI elements and implemented systematic approaches for clean and functional UI solutions.

Nazih Group
Nazih Group
Web / Graphic Designer
2011 - 2013 (2 years)
Dubai, United Arab Emirates
  • Managed and created logo designs from concept to execution for a myriad of projects.

  • Brought fresh concepts and ideas to Nazih's brand and ensured brand consistency throughout various design projects for clients.

  • Produced creative ideas, clean and minimal design aesthetics and sustain brand stories across projects.

Centric Source
Centric Source
Senior Designer
2010 - 2011 (1 year)
Karachi, Pakistan
  • Produced cutting edge web/UX/UI designs, social graphics, and other marketing collaterals for clients.

  • Took up challenging design tasks on projects - identifying and troubleshooting UX problems and complex design issues on solutions.

  • Created and updated standardized processes for training developers and advanced design practices with the latest best trends to improve efficiency and accuracy.

MoneyPing
MoneyPing
Senior Web Designer
2010 - 2010
Karachi, Pakistan
  • Participated in discussions on web development about technical best practices and optimal design solutions for the project.

  • Provided advanced design solutions for functionalities and the website based on UX knowledge and usability.

  • Maintained brand consistency and standards in the look, feel and execution of solutions for MoneyPing.

ITSec Pvt Ltd
ITSec Pvt Ltd
Creative Designer
2008 - 2010 (2 years)
Karachi, Pakistan
  • Created layouts, mock-ups, prototypes, and illustrations on projects for clients of IT SEC - defining project scopes and deliverables.

  • Assisted with the execution of design projects on branding, digital brochures, and website designs.

  • Responded quickly to feedback and offered resolutions to complex issues.

Centric Source
Centric Source
Senior Web / Graphic Designer
2006 - 2008 (2 years)
Karachi, Pakistan
  • Designed and constructed web pages/sites with responsive features and other techniques on projects for clients.

  • Created landing pages, modified existing web pages and other external pages to bolster and support marketing initiatives.

  • Provided ongoing maintenance and managed multiple projects/tasks of varying complexities for clients.

Portfolio

Senior UI/UX Designer - el Grocer
Senior UI/UX Designer - el Grocer

Worked on designs for the el Grocer app, which allows users to order all their supermarket and speciality groceries from stores around them in all 7 Emirates! The prices displayed on the app are the same as in the store. Utilized a waterfall approach in all designs - testing sketches and wireframes at every stage of the design process.

Senior UI / UX Designer - RoundMenu
Senior UI / UX Designer - RoundMenu

RoundMenu is an online and mobile social guide for dining out with operations in 3 countries (UAE, KSA and Singapore). RoundMenu uses social media data from Instagram, Foursquare, Facebook and TripAdvisor to rank restaurants and guide users members based on social recommendations. Worked on UI and UX designs, implemented interactive design components and solutions for web and mobile.

Senior UI/UX Designer - YouGotaGift
Senior UI/UX Designer - YouGotaGift

YouGotaGift.com is the leading Digital Gift Card Company in the Middle East. The digital gifting platform allows individuals and businesses to celebrate, reward, motivate and show appreciation to friends, loved ones, employees, customers and business partners. Produced high fidelity designs for the solution, refined the UX experience, worked on interaction improvements and conducted A/B tests on the solution.

Education

Bachelor's Degree in Commerce
Bachelor's Degree in Commerce
Karachi University
2003 - 2005 (2 years)