Adrian O.

About Me

Adrian is a Senior UI/UX Designer with a robust data-driven design focus and extensive experience working with digital key players in tourism, advertising, and data visualization. With a portfolio that includes digital product design, user research, IxD, and UI, he demonstrates expertise in prototyping and wireframing tools such as Sketch, Axure, InVision, Figma, and Adobe Suite. Having worked with the likes of Ogilvy, NPAW, and Serhs, defining UX for well-known brands like Nestlé, Moschino, and Unilever, Adrian seeks to deliver UX excellence with an eye for detail and a passion for turning client requirements into finished products.

Workflow

Other

WordPress Adobe Creative Suite IdX Design Axure User Experience Design Prototyping Agile Methodologies UX Design Zeplin UX Research Sketch UI Design Stakeholder Interviews Customer Interviews Wireframing Minimum Viable Product (MVP) Quantitative User Research Qualitative Research Remote User Research

Work history

UpStack
UpStack
Senior UI/UX Designer
2020 - Present (5 years)
Remote
  • Creating and designing web-ready digital content to support development initiatives or marketing projects.

  • Directing creative concepts and adhering to project guidelines to execute campaigns according to business needs.

  • Collaborating with the creative team to ensure designs and deliverables are being completed efficiently and on time.

Barcelona Technology School
Barcelona Technology School
Professor & UX Module Coordinator
2021 - 2024 (3 years)
Barcelona, Spain

Served as a professor and coordinator of the User Experience module for the Master's Degree in Product Management.

UXUser Experience (UX)
ëatnovation by foodthinkers
ëatnovation by foodthinkers
UX Researcher
2020 - 2020
Barcelona, Spain
  • Hired as a consultant for a mid-term project, defined key KPIs and conducted the main research in the early project phase.

  • Led UX research for digital products for a consultancy specializing in the strategic design of innovative solutions for a gastronomy value chain.

  • Closely partnered with the design, engineering, product strategy, and project management teams.

Barcelona Code School
Barcelona Code School
UX Bootcamp Instructor
2019 - 2020 (1 year)
Barcelona, Spain
  • Provided competency-based quality instruction based on the school's UX design philosophy and objectives.

  • Created assigned courses in accordance with course competencies and syllabi.

  • Maintained ongoing development and revision of curriculum and course materials and competencies.

NPAW — Nice People At Work
NPAW — Nice People At Work
UX Designer & Researcher
2019 - 2019
Barcelona, Spain
  • Conducted UX research toward improving multiple navigation issues on the main SaaS platform.

  • Categorized actions on the navigation bars, simplified processes on wizards and dashboards, and defined the information architecture.

  • Interviewed stakeholders and performed in-house usability tests.

Adrian Ortinez · UX Freelance
Adrian Ortinez · UX Freelance
UX Designer & Consultant
2018 - Present (7 years)
Barcelona, Spain
  • Providing UX strategy, consultancy, data-driven designs, structure refining, and UI/UX audit for multiple businesses.

  • Working on UX design, research, and strategy for Viume, a Barcelona-based company enabling personalized interactions with each user through AI, Visual Search, Autotagging, Digital Personal Shopper.

  • Providing services in user and market research, interaction design & prototyping, and visual guidelines and UI.

Ogilvy
Ogilvy
UX Designer & Researcher
2017 - 2018 (1 year)
Barcelona , Spain
  • Worked with a proven process using Axure, Sketch, Zeplin for the award-winning integrated creative network.

  • Performed IxD with InVision and Zeplin, defined UI with Sketch, and wireframing with Axure.

  • Closely worked with designers, product managers, and developers to give priority to research opportunities in a fast-paced, rapidly changing agency environment.

Serhs Tourism
Serhs Tourism
UX Designer | Webmaster
2016 - 2017 (1 year)
Barcelona , Spain
  • Delivered sales and marketing goals for the company’s websites and email communication with customers in western Europe as a global content marketer.

  • Performed UX research using interviews, surveys, analytics, Yandex.

  • Involved in sketching and prototyping using Axure & Justinmind.

Freelance
Freelance
Web Developer/Graphic Designer
2015 - 2016 (1 year)
Remote
  • Worked as a front-end and WordPress developer for a creative agency specializing in branding and digital marketing.

  • Maintained and updated WordPress sites and created layout newsletters.

  • Built websites using FTP, used CMSs to build sites with short delivery times, assisted clients, and attended meetings for occasional changes.

Showcase

UX Designer/Consultant - Nice People At Work
UX Designer/Consultant - Nice People At Work
  • A B2B SaaS for real-time video analytics targeting companies like Rakuten, Orange, and Movistar.

  • Led a UX consultant role for a two-month project focused on improving the creation process.

  • Defined the main dashboard categorization and widget creation wizard using Axure RP9, InVision, Card Sorting, and Treemaps.

UX Designer & Researcher - Nestle Recipe Hub
UX Designer & Researcher - Nestle Recipe Hub
  • Worked as an IDX designer at Ogilvy for almost a year.

  • Participated in a project focused on a recipe hub to encompass various markets and user profiles.

  • Successfully launched a recipe hub with B2B access.

UX Designer/Consultant - Viume
UX Designer/Consultant - Viume
  • Led the product design for Viume, a B2B company, utilizing Figma for both tablet and web applications.

  • Created a style guide within Figma for the app, ensuring consistency across all platforms.

  • Designed the app's user interface (UI) and user experience (UX) for both tablet and web versions.

Data Visualizer | UX Designer - NEOM
Data Visualizer | UX Designer - NEOM
  • Designed a budget forecast dashboard for NEOM's Executive Economics board

  • Used Power BI library for consistency

  • Utilized Figma to deliver a detailed and interactive prototype

Education

Master's Degree, User Experience, UI/UX Developer
Master's Degree, User Experience, UI/UX Developer
KSchool
2016 - 2017 (1 year)
Technology Specialist
Technology Specialist
Universidad San Jorge
2016 - 2016