Fernando M.

Fernando M.

Senior UI/UX Designer

Rio de Janeiro, Brazil
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About Me

Fernando is a Senior UI/UX Designer experienced in user research, information architecture, interaction design, visual design and rapid prototyping on projects. He provides digital product strategies, insights and recommendations that digitally transform disparate use cases into user-centred solutions. He is familiar with current industry design and research tools and understands usability, analytics and user testing processes.

Work history

UpStack
UpStack
Senior UI/UX Designer
2022 - Present (2 years)
Remote
  • Create and design web-ready digital content to support development initiatives or projects.

  • Evangelize UX/UI direction and adhere to project guidelines in executing solutions according to business needs.

  • Collaborate with the design team to ensure designs and deliverables are completed efficiently and on time

BairesDev
BairesDev
UX Designer
2020 - Present (4 years)
Remote
  • Design and implement UI/UX solutions focusing on the look, feel, operation, UX and functionalities to enhance the user experience.

  • Work on layouts, user interface graphics, icons, colour schemes, and infrastructure for new product releases.

  • Gather and translate requirements using modern design techniques and principles into solutions.

BL Informática
BL Informática
Senior UX Designer
2018 - 2020 (2 years)
Petrobrás, Brazil
  • Drove UX working sessions on projects to improve user research, information architecture, interaction design and usability tests.

  • Led UX strategies for best-in-class UX solutions for products - creating the UX roadmap for different product suites.

  • Defined UX metrics, planned activities and deliverables and applied best practices to projects.

ARMOTECH - Armosia Mobile Technology Brazil
ARMOTECH - Armosia Mobile Technology Brazil
Media, Content & Design Manager
2011 - 2017 (6 years)
Rio de Janeiro, Brazil
  • Led a multidisciplinary team to execute the vision, definition, and delivery of media, content and design strategies for ARMOTECH.

  • Drove team deliverables by removing obstacles, assisting with tactical issues, scheduling reviews, and communicating product status.

  • Provided insights and drove processes for design implementation and consistency on solutions across the project.

Telecom Rio de Janeiro
Telecom Rio de Janeiro
Senior Web Designer
2010 - 2011 (1 year)
Rio de Janeiro, Brazil
  • Created designs that are on brand for clients and followed a project's creative vision and strategy to deliver solutions.

  • Collaborated on ongoing initiatives across the project lifecycle - launching MVPs, prototypes and feature updates.

  • Worked on projects of varying complexities for Telecom Rio de Janeiro - delivering high-quality solution on projects.

Medgrupo
Medgrupo
Project & Development Team Lead
2009 - 2010 (1 year)
Rio de Janeiro, Brazil
  • Acted as a contributing designer and team lead on the project - presenting work across design, UX, and dev teams.

  • Oversaw the entire project lifecycle from start to finish - serving as the main point of contact for 3rd-parties.

  • Identified areas of strategic technical debt and worked with different teams to address them.

Petrobras
Petrobras
Project Lead / Business Analyst
2007 - 2009 (2 years)
Rio de Janeiro, Brazil
  • Provided end-to-end project management expertise for Petrobas - maintaining project plans, outlining deliverables, milestones, and critical actions.

  • Designed and coordinated project activities to ensure timely delivery of quality requirements on solutions.

  • Facilitated project meetings, developed project reports and tracked project activities and deadlines.

World Travel Holdings
World Travel Holdings
Design / Web Manager
2005 - 2007 (2 years)
Rio de Janeiro, Brazil
  • Designed, developed and implemented a new intranet platform and websites for different companies within the WTH Group.

  • Led the web team to conceptualize, plan and implement website structure, UIs, technical documentation and graphic elements on solutions.

  • Directed the work of designers on projects to develop websites and other web solutions.

ANCINE
ANCINE
Senior Web Analyst / Web Designer
2004 - 2005 (1 year)
Rio de Janeiro, Brazil
  • Built and deployed a new intranet solution for ANCINE - managing and maintaining key components.

  • Designed and implemented a new website for the National Agency of Cinewa using Publique Webtool.

  • Trained and supervised trainees within ANCINE and maintained web development tools on the project.

Blumar Turismo
Blumar Turismo
Web Designer / Web Developer/ Visual Designer & Marketing Assistant
2002 - 2004 (2 years)
Rio de Janeiro, Brazil
  • Developed and deployed HTML code and iterated interaction designs on the project.

  • Architected the homepage layout and other design artifacts for Blumar.

  • Designed animations, created banners for events in vinyl canvas and treated images for solutions.

Iyda Solutions Limited
Iyda Solutions Limited
Web Designer
2000 - 2002 (2 years)
Rio de Janeiro, Brazil
  • Developed and implemented new websites for clients - enhancing existing web properties using different tools.

  • Designed the homepage layout and implemented thw web system for the National Union of the Cement Industry.

  • Created and designed various images to meet specific needs while taking design from concept to implementation.

IPqM
IPqM
Designer / Tracer
1998 - 2002 (4 years)
Rio de Janeiro, Brazil
  • Designed diagrams and formatted documents and manuals for the Navy - working on solutions to meet requirements.

  • Created, designed and worked on posters, CD covers and presentation documents.

  • Ensured the integrity of designs in delivering visual solutions - seeking and incorporating feedback.

Portfolio

UI/UX Designer - AVMS
UI/UX Designer - AVMS

The project involved performing the discovery and research for a new partner and administration portals. Used Zoom, Miro, and Figma to realize the discovery and research. I designed the UX charts and screens, collaborating in meetings for alignment and a better understanding of the user's real needs. Aligned with the front-end team, too, so we could provide only real solutions. The project utilized Java, Bootstrap, Angular, and JQuery. I provided developers with the prototypes and the Figma files for development.

Project Lead - TIM SOM DE CHAMADA - Ringback Tone from TIM BRASIL
Project Lead - TIM SOM DE CHAMADA - Ringback Tone from TIM BRASIL

The project involved working with the CEO and the CTO to implement the service in Brazil as a Design & Marketing Manager. I created all flows for all channels, SMS, IVR, WEB, WAP, and mobile applications (iOS & Android). I also performed qualitative and quantitative research, interviews, information architecture, wireframes, all screens, and layouts for online and offline marketing promotions, and aligned with the partners' campaigns and media plans about the contents and regions. Created all user journeys in all channels and verified the best situations to try the up-selling and cross-selling improvements in all channels. In less than 2 years we were the most active service with the biggest retention from TIM. Skills used: Project Management, Jira, Redmine, Corel, Adobe Suite, HTML, CSS, Images, video and audio editing, marketing.

UI/UX Designer - Petrobras - CENPES (Research Center)
UI/UX Designer - Petrobras - CENPES (Research Center)

The project involved performing discovery and research to design the screens, logo, and a whole visual identity of the Failure Rate from Project Calculations of certain simulations from Petrobras Research center. I created the logo, wireframes, screens, flows, information architecture, and final files for the front-end team, using Photoshop and Fireworks.

Education

Post Graduate Degree in Internet, Interface and Multimedia
Post Graduate Degree in Internet, Interface and Multimedia
Universidade Federal Fluminense logo Universidade Federal Fluminense
2001 - 2002 (1 year)
Degree in Industrial Design
Degree in Industrial Design
Unicarioca
1995 - 2000 (5 years)