Fernando M.

Fernando M.

Senior UI/UX Designer

Rio de Janeiro, Brazil
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About Me

Fernando is a Senior UI/UX Designer experienced in user research, information architecture, interaction design, visual design, and rapid prototyping. He provides digital product strategies, insights, and recommendations that digitally transform disparate use cases into user-centered solutions. Fernando is familiar with current industry design and research tools and understands usability, analytics, and user testing processes.

Work history

UpStack
UpStack
Senior UI/UX Designer
2022 - Present (3 years)
Remote
  • Creating and designing web-ready digital content to support development initiatives or projects.

  • Evangelizing UX/UI direction and adhering to project guidelines in executing solutions according to business needs.

  • Collaborating with the design team to ensure designs and deliverables are completed efficiently and on time.

Fundepes
Fundepes
UX Designer
2023 - 2023
Maceió, Brazil
  • Developed user flows and screen functionalities.

  • Conducted user research and interviews.

  • Built low- and high-fidelity prototypes and ran user tests.

UX DesignUser Flows Screens User ResearchLow-fidelity Prototypes High-fidelity Prototypes PrototypesUser TestingUX ResearchUI DesignFigmaJIRAConfluenceMiro
BairesDev
BairesDev
UX Designer
2020 - 2022 (2 years)
Remote
  • Designed and implemented UI/UX solutions focusing on the look, feel, operation, UX, and functionalities to enhance the user experience.

  • Worked on layouts, user interface graphics, icons, color schemes, and infrastructure for new product releases.

  • Gathered and translated requirements using modern design techniques and principles into solutions.

BL Informática
BL Informática
Senior UX Designer
2018 - 2020 (2 years)
Petrobrás, Brazil
  • Drove UX working sessions on projects to improve user research, information architecture, interaction design, and usability tests.

  • Led UX strategies for best-in-class UX solutions for products and created the UX roadmap for different product suites.

  • Defined UX metrics, planned activities and deliverables, and applied best practices on projects.

ARMOTECH - Armosia Mobile Technology Brazil
ARMOTECH - Armosia Mobile Technology Brazil
Media, Content & Design Manager
2011 - 2017 (6 years)
Rio de Janeiro, Brazil
  • Led a cross-functional team to execute the vision, definition, and delivery of media, content, and design strategies.

  • Drove team deliverables by removing obstacles, assisting with tactical issues, scheduling reviews, and communicating product status.

  • Provided insights and drove processes for design implementation and consistency on solutions.

Telecom Rio de Janeiro
Telecom Rio de Janeiro
Senior Web Designer
2010 - 2011 (1 year)
Rio de Janeiro, Brazil
  • Created brand designs for clients and followed a project's creative vision and strategy to deliver solutions.

  • Collaborated on ongoing initiatives across the project lifecycle, launching MVPs, prototypes, and feature updates.

  • Delivered high-quality solutions for projects of varying complexity.

MEDGRUPO
MEDGRUPO
Project & Development Team Lead
2009 - 2009
Rio de Janeiro, Brazil
  • Acted as a contributing designer and team lead on the project, presenting work across design, UX, and dev teams.

  • Oversaw the entire project lifecycle from start to finish, serving as the main point of contact for third parties.

  • Identified areas of strategic technical debt and worked with different teams to address them.

Petrobras
Petrobras
Project Lead | Business Analyst
2007 - 2009 (2 years)
Rio de Janeiro, Brazil
  • Maintained project plans and outlined deliverables, milestones, and critical actions.

  • Designed and coordinated project activities to ensure timely delivery of quality solutions.

  • Facilitated project meetings, generated reports, and tracked project activities and deadlines.

World Travel Holdings
World Travel Holdings
Web Manager
2005 - 2007 (2 years)
Rio de Janeiro, Brazil
  • Designed, developed, and implemented a new intranet platform and websites for different companies within the WTH Group.

  • Led the web team to conceptualize, plan, and implement website structure, UIs, technical documentation, and graphic elements on solutions.

  • Directed the work of designers on projects to develop websites and other web solutions.

ANCINE
ANCINE
Senior Web Analyst | Web Designer
2004 - 2005 (1 year)
Rio de Janeiro, Brazil
  • Built and deployed a new intranet solution, managing and maintaining key components.

  • Designed and implemented a new website for the National Agency of Cinema using Publiq webtool.

  • Trained and supervised trainees and maintained web development tools.

Blumar Turismo
Blumar Turismo
Web Designer & Developer
2002 - 2003 (1 year)
Rio de Janeiro, Brazil
  • Developed and deployed HTML code and iterated interaction designs.

  • Architected the homepage layout and other design artifacts.

  • Designed animations, created event banners in vinyl canvas, and treated images for solutions.

Iyda Solutions Limited
Iyda Solutions Limited
Web Designer
2000 - 2001 (1 year)
Rio de Janeiro, Brazil
  • Developed and implemented new websites for clients, enhancing existing web properties using different tools.

  • Designed the homepage layout and implemented the web system for the National Union of the Cement Industry.

  • Created and designed various images to meet specific needs while taking design from concept to implementation.

IPqM
IPqM
Designer | Tracer
1998 - 2001 (3 years)
Rio de Janeiro, Brazil
  • Designed diagrams and formatted documents and manuals for the Navy.

  • Created and designed posters, CD covers, and presentation documents.

  • Ensured the integrity of designs in delivering visual solutions, seeking and incorporating feedback.

Portfolio

Project Lead - Ringback Tone for TIM Brazil
Project Lead - Ringback Tone for TIM Brazil

Worked with the CEO and the CTO to implement the service in Brazil, creating flows for all channels (SMS, IVR, WEB, WAP, and iOS/Android mobile applications). Conducted qualitative and quantitative research and interviews and worked with IA, wireframes, screens, and layouts for online and offline marketing promotions to align with the partners' campaigns and media plans about contents and regions. Created user journeys in all channels and verified the best situations to try the upselling and cross-selling improvements in each channel. In less than 2 years, it became the most active service with the biggest retention from TIM. Skills used: Project Management, Jira, Redmine, Corel, Adobe Suite, HTML, CSS, image/video/audio editing, and marketing.

UI/UX Designer - Petrobras - CENPES (Research Center)
UI/UX Designer - Petrobras - CENPES (Research Center)

The project involved discovery and research to design the screens, logo, and a whole visual identity of the failure rate from project calculations of certain simulations from Petrobras Research Center. Created the logo, wireframes, screens, flows, information architecture, and final files for the front-end team using Photoshop and Fireworks.

UI/UX Designer - AVMS
UI/UX Designer - AVMS

Used Zoom, Miro, and Figma to research for a new partner and administration portals. Designed the UX charts and screens, collaborating in meetings for alignment and a better understanding of the real user needs. Worked with the front-end team to provide real solutions using Java, Bootstrap, Angular, and jQuery. Provided developers with prototypes and Figma files for development.

Education

Postgraduate Diploma in Internet, Interface, and Multimedia
Postgraduate Diploma in Internet, Interface, and Multimedia
Universidade Federal Fluminense - Brazil
2001 - 2002 (1 year)
Degree in Industrial Design
Degree in Industrial Design
UniCarioca - Brazil
1995 - 2000 (5 years)