Fernando is a Senior UI/UX Designer experienced in user research, information architecture, interaction design, visual design, and rapid prototyping. He provides digital product strategies, insights, and recommendations that digitally transform disparate use cases into user-centered solutions. Fernando is familiar with current industry design and research tools and understands usability, analytics, and user testing processes.
Worked with the CEO and the CTO to implement the service in Brazil, creating flows for all channels (SMS, IVR, WEB, WAP, and iOS/Android mobile applications). Conducted qualitative and quantitative research and interviews and worked with IA, wireframes, screens, and layouts for online and offline marketing promotions to align with the partners' campaigns and media plans about contents and regions. Created user journeys in all channels and verified the best situations to try the upselling and cross-selling improvements in each channel. In less than 2 years, it became the most active service with the biggest retention from TIM. Skills used: Project Management, Jira, Redmine, Corel, Adobe Suite, HTML, CSS, image/video/audio editing, and marketing.
The project involved discovery and research to design the screens, logo, and a whole visual identity of the failure rate from project calculations of certain simulations from Petrobras Research Center. Created the logo, wireframes, screens, flows, information architecture, and final files for the front-end team using Photoshop and Fireworks.
Used Zoom, Miro, and Figma to research for a new partner and administration portals. Designed the UX charts and screens, collaborating in meetings for alignment and a better understanding of the real user needs. Worked with the front-end team to provide real solutions using Java, Bootstrap, Angular, and jQuery. Provided developers with prototypes and Figma files for development.
Education
Postgraduate Diploma in Internet, Interface, and Multimedia