Frederico is a versatile and creative UX/UI Designer and Front-End Developer with over 10 years of experience in user design of applications and full marketing distribution. Hands-on experience in assisting start-ups and large companies to validate, prototype, and develop new web and digital products, innovating in their segments with development and social marketing strategies. Highly-familiar with agile methodologies, customer journey maps, personas, and market segments for projects such as Coca-Cola Brasil, Vale do Rio Doce, Petrobras, Oi, Óticas Carol, MetrôRio, SuperVia, among others. Frederico is passionate about creating beautiful and user-friendly interfaces, as well as improving digital products to satisfy business and market needs.
Worked on the development of integrated systems for a private, non-profit institution that has existed for more than 70 years with work in the areas of education, health, culture, leisure and assistance.
Performed development and implementation of several components for the Design System tailor-made for all internal systems of SESC using Progressive Framework in JavaScript - Vue.js and Vuex.
Developed and designed components that are used all over Sesc franchises in Brazil.
Acted as a UX Specialist for the design of User Interfaces, User Map Journey, interviews with users for feedback, usability tests, and information architecture.
Implemented agile methodologies such as SCRUM and Kanban, also creating interfaces design in Adobe XD.
Executed Data-Driven Design and user behavior alanalysis using Mix Panel and Hot Jar.
Oversaw and coordinated the user experience teams for a Global Startup of Technology and Innovation, creating digital products and using technology to solve problems in various business areas.
Closely collaborated with the business stakeholders to understand the needs of the UX team and identify opportunities, as well as creating new digital products.
Involved in project planning and resource management for UX, working together with Front-End and Back-End senior members.
Acted as UI/UX Designer responsible for gathering and evaluating user requirements, in collaboration with product managers and software engineers.
Designed user interface elements in Adobe XD using the double diamond technique: Discover, define (research, analyze, synthesize),develop, deliver. Prototype, test, refine (loop when receiving feedback).
Gathered, evaluated, and created new design ideas and prototypes using storyboards, process flows, user journeys, and sitemaps.
Created workflows, interfaces design, user interviews and agile methodologies. Worked with companies such as Vale do Rio Doce, Petrobras, Oi FM, CEG, among others.
Gathered data, performed UX research and wireframing, transforming them into workflows.
