Highly competent Product Manager and entrepreneur with 10+ years of experience developing and launching successful software products. Proven experience and leadership in e-commerce, travel, project management tools, business operation, content management, non-profit and CRM / ERP field. My expertise is leading cross-functional teams to improve efficiency and cost savings, to reach business goals and achieve customer satisfaction.
Create the list of backlog items and prioritize them based on the overall strategy and business objectives and making the list accessible and available to all stakeholders.
Prioritizing the needs in terms of product features and align them with the stakeholders feedback.
Overseeing the product development and permanently communicate with the development team for planning, reviewing and refining the requirements. Acting as primary communicator and link between stakeholders and teams, as well as evaluating progress.
Defined product vision, road map, and release planning for a Los Angeles based start-up developing an acceleration platform (ERP) for wholesale distribution businesses.
Maintained efficient stakeholder communication for a successful project outcome. Used customer feedback and market research to provide enhancements and new features for the product.
Developed and implemented new features in an Agile environment. Coordinated the remote development and QA teams.
Designed and developed web applications using ColdFusion for NobelCom, the first retail division launched by Nobel in 1998, selling premium quality virtual phone cards.
Integrated an acquired business development application with their existing infrastructure.
Updated and maintained Phoneshark, an online product selling prepaid international calling cards.
Co-founded and managed one of the first OTA (online travel agency) in Romania. Developed the company's website that offered accommodation facilities and booking services, becoming one of the 5 top travel sites in Romania with a maximum of 30k daily users in 2013.
Maintained customer satisfaction, reaching a rate of +95% trust. Used Gamification by creating and implementing different online quizzes and contests with prizes to increase brand awareness and user engagement.
Managed a team of 7-10 employees for running daily business operations. Conceived an innovative and complex algorithm for ranking accommodation facilities on the website.
Planned, developed and maintained an ERP solution for managing business operations and coordinate the team across the globe for a nutraceuticals company.
Developed an online ERP solution that allowed the company to double its team size during the first year and doubled its annual turnover every year.
Established a product roadmap and planned the product release. Maintained product backlog and gathered requirements and user feedback for feature enhancements.
Launched RallyShop, an e-commerce start-up selling rally merchandise for cars and motor sport enthusiasts. Created the concept, design, implementation, product line, sales & marketing and business operation for the company.
Developed a custom e-commerce solution for managing store front-end and back-office operations. Designed the product line and found business partners for manufacturing.
Implemented an affiliate program and increased product portfolio. Defined and implemented the SEO and marketing strategy. Ran the business operations and increased sales by more than 150% after one year.
Led a team of 5-7 developers working on Project Clarity for a global outsourcing provider of offshore software development services.
Developed a product roadmap and planned product releases, maintaining a cohesive vision of the product development. Communicated across the board with managers, developers, and customers in order to keep the vision aligned with business objectives.
Maintained a project backlog, continually updating it based on evolving project needs throughout development. Prioritized needs according to scope, budget, and time, in alignment with the objectives of stakeholders.
Planned, developed and maintained VIAMANAGER – the company business operation software solution integrating CMS, CRM, accounting and other operations. Developed VIAROMANIA.EU, the agency's website for promoting accommodation facilities and booking services. Created an innovative and complex algorithm for ranking accommodation facilities on the website. Defined, implemented and coordinated the SEO strategy, achieving a ranking in Google top 5 results for most of the relevant keywords in the industry. The website became the number one online catalog in Romania in just one year. Increased traffic from zero to a max of 30k unique visitors/day in July 2013, positioning the website in the top 5 travel websites in Romania. Managed and maintained the company's newsletter and increasing subscribers from zero to +100000 with an average unsubscribers rate of only 0,5% per sending. Created and implemented loyalty programs for customers and increased customer retention.
Defined product vision and road map for a wholesale distribution business. The product was designed to accelerate business growth for companies without adding staff or providing user training. Transformed product strategy into an actionable release plan built on specific features and enhancements. Maintained product backlog, identified requirements and design features.
Collected customer feedback data for marketing research purposes in order to enhance the product. Developed and implemented new features in an Agile environment. Increased numbers of business users to a few hundred distributed around the globe.
Led a team of 5-7 developers working on Project Clarity, an internal project management tool. Defined product roadmap and planned product release by using a well-prioritized agile backlog, gathering requirements and prioritizing features. Adding new product features and enhancements by collecting user feedback and performing marketing research. Developed the application using server-client technologies, database design, optimization, and administration.
