Alex is a Senior UI/UX and Product Designer who collaborates with different brands, from international corporations to local businesses and startups. He has worked on multiple international projects including World of Rugby, Expedia, WTA Tour, and the University of Worcester.
England and Wales Cricket Board was formed on 1 January 1997 as a single governing body to combine the roles formerly fulfilled by the Test and County Cricket Board, the National Cricket Association, and the Cricket Council. The challenge was to improve the user experience for all cricket fans. Designed a product allowing fans to get customized newsletter emails based on their preferences of the sport. Using the interaction system from the existing website, created a bespoke animation that feels natural and invisible to the user.
The Women’s Tennis Association is the principal organizing body of women’s professional tennis. It governs the WTA Tour, which is a worldwide professional tennis tour for women founded to create a better future for women’s tennis. At the end of 2020, WTA unveiled a comprehensive rebrand including a new logo, marketing campaign, and a website redesign. Revamped the existing website reflecting the new visual update of the brand.
The 2021 Rugby World Cup (RWC21) is scheduled to be the 9th Rugby World Cup for women, to be held in New Zealand. Tasked to redesign its website, incorporating its new brand with an updated UI, and to improve the overall UX. Worked closely with the World of Rugby to put a stunning visual interface layer on top of their live event data for a powerful screen experience.