Built an automated news curation platform, an engine for scraping and curating news content, using PHP, Laravel, React, AWS, MySQL, and Cron.
Developed a scraping engine for 50+ news sites, reducing manual sourcing by 90%, and delivered a dashboard API for content review, regeneration, and manual scheduling.
Implemented content classification, increasing click/open rates by 37% with targeted content, and enabled 70% more newsletters/blogs published daily, boosting ROI through dynamic templates.
Designed a centralized ad management platform, a self-service system for ad creation and scheduling, using PHP, Laravel, React, AWS, and MySQL.
Built systems, APIs, and web interfaces for ad creation/scheduling, cutting planning time by 70%, and enabled creative reusability with metadata tagging and media library integration, onboarding 58% more advertisers within 6 months.
Developed a news content plugin, an intelligent tool for image suggestions in news content, using PHP, Laravel, MySQL, and REST APIs.
Parsed titles for semantic keyword extraction, fetching royalty-free images, integrated with news curation tool for newsletters, WordPress sites, and blogs, cached results, and created an image fallback library, reducing design workload by 80%.
Engineered data-driven email campaign optimization, a back-end suite for large-scale email campaigns, using PHP, MySQL, and AWS (Athena, ECS, S3).
Automated ETL pipelines with AWS Athena and Functions, saving $3,000/month.
Built a segmentation system analyzing open/click rates, boosting engagement with customized content, and developed APIs and KPI dashboards for open rate, click rate, and revenue lift, optimizing queries for hundreds of millions of records to enhance performance.