Work history

Oxford Royale Academy
WordPress Developer
2019 - Present (6 years)
Remote
  • Developed the client's new website from scratch with a focus on speed and usability.

  • Advised the design agency on WordPress and web performance best practices.

  • Created a WordPress framework to enable editors to build highly customizable layouts that are still performant.

  • Built a variety of custom, reusable JavaScript components, like accordions, menu systems etc.

  • Ensured that the website is fully responsive and looks its best on as many different screen configurations as possible.

  • Implemented a variety of performance strategies to increase conversions in low-bandwidth scenarios.

DPC
Web Developer
2019 - Present (6 years)
Remote
  • Developed custom features for Shopify sites.

  • Implemented design changes to Shopify themes.

  • Extended the client's WordPress theme framework with custom features.

  • Worked on ad-hoc WordPress theme development.

  • Built and deployed AWS instances running the LEMP stack.

  • Troubleshot server issues for AWS-hosted WordPress and Magento sites.

Barker & Sons Plumbing
WP Speed Optimization and Infrastructure Consultant
2017 - 2019 (2 years)
Remote
  • Audited the client's website for performance issues and wrote a report on potential areas of improvements.

  • Migrated the website to WPEngine and cleaned up the database.

  • Supported the client with technical questions and advice for interactions with an SEO agency.

  • Implemented many performance enhancements by improving code quality and using techniques like lazy loading and image optimization.

  • Designed and implemented an app to bring in third-party reviews with data from Facebook, Google and Yelp through their APIs.

  • Created ad-hoc design work for new functionality as well as improvements to the typography.

  • Managed content updates for the client, including creating new templates and updating existing ones.

Hypergrid
WordPress Developer
2017 - 2018 (1 year)
Remote
  • Developed a web app to compare and calculate costs for different cloud service providers on WordPress and third-party APIs.

  • Updated the client's website to add layout building functionality using ACF.

  • Created ad-hoc new features to support the client's marketing needs.

  • Refreshed the design based on wireframes provided by the client.

Project B
Front-end Developer | Designer
2016 - 2017 (1 year)
Remote
  • Adjusted the layout and fixed issues on the website.

  • Coded newsletters and email campaigns.

  • Designed banners for campaigns and social media activity.

  • Advised on the implementation of Mailchimp.

  • Created graphics assets for new products.

  • Educated the client on the use of version control systems, in particular, Git and migrated the code to GitHub.

Rush Hair Limited
Front-end Developer
2013 - 2016 (3 years)
Remote
  • Developed and maintained two WordPress websites and assisted the designer on responsive design principles.

  • Designed and developed a Magento eCommerce site, including platform-specific optimization and UX.

  • Created a hair salon locator in jQuery using a JSON feed.

  • Developed specialized templates for the salons using custom fields in WordPress.

  • Managed deployments and Linux servers for testing, staging and live sites.

  • Created custom templates for use in e-mail campaigns on the Mailchimp platform.

  • Migrated the codebase to GitHub and implemented backup procedures for MySQL databases.

Zoodo Web Development
Front-end Developer | Designer
2009 - 2019 (10 years)
Remote
  • Designed and developed a multilingual eCommerce website using Magento as a shopping cart and WordPress to manage blog content.

  • Designed and developed two multilingual micro-sites to promote eCommerce products following strict regional regulations for the health industry.

  • Implemented the designs provided by an agency into three multilingual WordPress websites, including Chinese and Russian.

  • Developed the client-side of a document management system based on WordPress.

  • Provided day-to-day support to the client in terms of hosting, WordPress and Magento management.

  • Consulted on best practices for high-load websites, implemented performance optimizations and caching for WordPress and Magento.

  • Managed hosting for a variety of clients using VPS Linux servers.

  • Created Mailchimp templates.

  • Incorporated Git into the workflow on all client projects.

Oxford Royale Academy
WordPress Developer
Present (2025 years)
Remote
  • Audited WordPress site for performance and security issues.

  • Discovered and fixed several security vulnerabilities.

  • Redeveloped key parts of the site to improve performance on conversion funnels.

  • Assisted with migration to a new hosting provider.

  • Set up code repositories and implemented a deployment process following industry practices.

  • Updated the back end to improve the marketing team's efficiency.

WP Engine WordPress
Superdrug
Front-end Developer
Present (2025 years)
Remote
  • Improved the front-end performance across the store by optimizing the assets, reworking the JavaScript, and reducing the page size.

  • Redeveloped the user experience of the store locator and postcode lookup tools.

  • Advised the business on integrating a WordPress blog with the existing Hybris eCommerce system using WP REST API.

  • Developed a new WordPress theme in three variants. One was an "unstyled" bare-bones theme to be displayed on the eCommerce site. Another theme had all the blog elements styled and a third which imports some elements from the eCommerce site.

  • Improved the JavaScript and CSS compatibility with outdated browsers.

  • Used Subversion for version control.

Kaplan International
Front-end Developer
Present (2025 years)
Remote
  • Developed a new WordPress theme from designs provided by an external agency.

  • Extended a custom MVC framework built on WordPress.

  • Implemented responsive, cross-platform layouts using CSS and JavaScript.

  • Worked closely with an in-house designer to implement prelaunch design changes.

  • Built new components and templates entirely from ACF.

  • Used scrum (agile) methodology with Jira.

  • Refactored and implemented new features into the Gulp build tool.

  • Used Bitbucket for versioning control using a GitFlow methodology.

Showcase

Oxford Royale Academy
  • Oxford Royale Academy offers a summer school focused on global marketing content management.

  • The school utilizes WordPress and a custom theme framework for personalized page creation.

  • The platform enables users to create highly customized pages for marketing purposes.

Barker & Sons Plumbing
  • Barker & Sons Plumbing is a plumbing service provider in Orange County, Los Angeles, USA.

  • They utilize WordPress to develop a website showcasing their services and geographic coverage.

  • The website focuses on content marketing to attract clients.

The Eyelash Emporium
  • Shopify online store selling eyelash extensions and products.

  • Offers training for salons and consumers.

  • Powered by the Shopify platform.

Kaplan International
  • Kaplan offers courses for foreign students preparing for English-taught universities globally.

  • The platform supports a worldwide range of courses.

  • Kaplan is a provider of educational resources for international students.

Rush Hair Limited
  • Rush is a premium salon brand with a nationwide presence in the United Kingdom.

  • The brand operates through a centralized website with comprehensive salon information.

  • The website includes features like salon finder and detailed salon pages.

Rush Shop
  • Rush Shop is an online retailer specializing in professional salon-exclusive products.

  • It is built on the Magento platform.

  • The site offers products through a global distribution network.

Rush Careers
  • A bespoke recruitment website built on WordPress.

  • Exports current vacancies to third-party job boards via APIs.

  • Allows candidates to apply directly on the website.

Project B
  • Project B is a subscription box service for expectant mothers.

  • Project B offers both subscription boxes and one-off boxes.

  • Project B provides a service for expectant mothers.

Education

Education
BSc. Design and Visual Communications
The Open University
2010 - 2013 (3 years)
Education
Computer Programming (System Developer)
KY Högskolan
2009 - 2009