Led technical direction for the Growth squad, encompassing frontend, mobile, and backend development.

Architected and delivered a smart chatbot integration system that significantly reduced customer support response time.

Led the migration of legacy systems to a modern tech stack and scaled the customer support platform to new international markets.

Spearheaded the development of a no-code website builder for PfizerPro, enabling healthcare professionals to independently manage content distribution.

Co-led a team creating Zeuslogics logistics dashboard, which optimized shipment tracking and document management for enterprise clients.

Designed and implemented reusable component libraries, reducing development time by 35% across multiple client projects.

Led migration from legacy .NET views to Vue.js SPA, enhancing platform speed and responsiveness.

Delivered new invoicing features that simplified financial workflows for clients.

Established and enforced frontend code quality standards, reducing bug reports.

Redesigned internal CMS platform, increasing staff productivity through intuitive UI and streamlined workflows.

Reduced code errors through TypeScript adoption and implementation of automated deployment processes.

Engineered high-performance web applications using JAMStack architecture and headless CMS solutions.

Slashed page load times by implementing advanced caching strategies.

Established development workflows that increased code quality while maintaining rapid delivery cycles.

Architected and launched an Arabic book rental marketplace.

Developed intuitive UX patterns that increased user engagement metrics.

Implemented responsive design principles that reduced bounce rates on mobile devices.

Redesigned core user interfaces for educational platforms.

Optimized frontend performance through code splitting and lazy loading techniques.

Created cohesive design system components that improved consistency across platforms.